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Metro Germany celebrates International Women’s Day by giving newborn girls an entrepreneurial boost

Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support.
These findings come from Dusseldorf, Germany-based Metro’s International Own Business Study, which surveyed 10,000 people in 10 countries.
To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to launch “Own Business Girl” just in time for International Women’s Day.

The campaign is issuing every girl born in Dusseldorf today her own business card along with a fixed-term deposit worth 2,000 euros, or nearly $2,500.

With help from comms agency achtung!, “Own Business Girl” will appear in the press, on the radio, out of home and on social. Dusseldorf hospitals and the Union of Midwives are also helping recruit newborn female business owners. But if your baby slips through the cracks, you can email Metro at obg@metro.de. (Be sure to include the first name, last name, phone number, email address and relation to the child.)

The cards are being produced by Letterjazz in Essen and will be given to the parents during an event in Dusseldorf.
Eligible bairns must be born between midnight and 11 p.m. on March 8 within Dusseldorf’s city limits, and registrations will be accepted through the 31st of the month.
As a bonus, HypoVereinsbank will open the accounts with a guaranteed interest rate of 2 percent per annum—which is more than our banks are giving us now, so get on that! Assuming that the base amount can’t or won’t be added to, but accounting for compounding interest, the final payout at age 18 would amount to $3,522.06—which is about what my partner and I put together when we started our own business.
While that’s hardly a silver spoon, we’d definitely call it a golden ticket.
Via: AdWeek

Brazilian football team uses its jersey numbers to show women's daily sexist challenges

On International Women’s Day 2017, Brazilian football team Cruzeiro displayed the struggles women face – such as rape, murder and pay inequality – on their shirts.
The numbers emblazoned on the back of the historically successful team’s jerseys were accompanied by statistics like “a woman killed every 2 hours”.

Other messages on view in the Brazilian Cup game against Murici included “Salaries 30% lower” and an acknowledgement that only 22% of parliamentarians in the world and 12%  percent of Brazilian mayors are female.

The club, which competes in the top league and won the domestic treble in 2003, launched the campaign – called “#VamosMudarOsNúmeros” or “Let’s Change The Numbers” – in honour of International Women’s Day.
“Women don’t want congratulations. They want respect,” begins the club’s beautiful statement of intent on its website.
“March 8 is, in fact, a symbolic event. It is a day for reflection and awareness. March 8 is not a day of celebration. It is a day to remember that women are still (and very) oppressed. Commemoration will happen when they, in fact, reach their rightful place, which is that of equality.
 
The move came just days after the Sweden national women’s football team eschewed names to wear messages from women on the back of their shirts instead.
The quotes included the artist Zara Larsson’s “Believe in your damn self” and journalist Frida Soderlund’s “To try is to be successful. The result is secondary as long as you dare”.
 
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Via: Ads of the World 
 

'Fearless Girl' statue appears in Wall Street on International Women's Day

On Wednesday 15th March, a little girl appeared in front of Wall Street’s “Charging Bull.” Standing defiantly, with her hands on her hips, the girl stares down the bull in front of her, a symbol of power on International Women’s Day.
Dubbed “Fearless Girl,” the statue, conceived by McCann New York for State Street Global Advisors, garnered admiration with crowds of people showing up to take photos next to the girl.
The statue, created by artist Kristen Visbal, is part of the SSGA’s campaign to increase the number of women on clients’ company boards.
Nira Desai, who is campaigning to make the statue a permanent fixture said, “Wall Street has always stereotypically represented a heavily male-dominated environment, and the charging bull reinforces that.” She continued, “To counter it with a defiant young woman, taking a stand, is a provocative and compelling way to get people to reconsider women’s leadership in corporations and on boards. It also allows passerbys to reflect on the need to act, to not accept the status quo and to stand up for what they believe in.”
The statue was to be displayed for only a week, according to SSGA. Then because of public outcry, it received an extension; de Blasio tweeted Wednesday that the statue will remain until April 2. “Our future rests in the hands of fearless girls,” he wrote.
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Via: PR Week and Guerilla Blog