Posts

Countdown to a Millionaire in dynamic DOOH first

In an Irish media first, Posterscope’s Irish office PML Group has delivered dynamic Digital Out of Home at scale in a campaign using its proprietary Dynamic platform.
Working in conjunction with Starcom and creative agency, Rothco, PML Group rolled out its new capabilities with a National Lottery campaign which encompassed a live countdown clock to the Millionaire Raffle which took place on New Year’s Eve. The winning €1 Million ticket was sold in Wexford.
The Dynamic platform enables digital campaigns to run seamlessly across multiple networks and media owners. It uses a range of available data sources to optimise the communication across the day, week or campaign period and provides full control over the content without the need to individually supply media owners’ systems. Research has shown that OOH using dynamic digital content boosts overall effectiveness by an average 19%.
The live countdown clock featured on the Clear Channel’s new Tesco Live screens, the city centre street side Orbscreen network, and mall digital encompassing Exterion Media’s dPods and JCDecaux’s iVision. Supplementing the dynamic digital was a heavyweight national 6 Sheet campaign comprising Bus Shelters, Adshel and Adboxes.
Speaking of the campaign, PML Group’s Managing Director Geoff Lyons said, “Our proprietary Dynamic platform allows us to deliver contextually relevant advertising at scale and in real time across multiple DOOH networks for our clients using a multitude of scheduling and content triggers. This technology is the perfect tool enabling us to deliver on brief for the National Lottery driving excitement and awareness at screen right through to purchase. This campaign encompassed advertising across the entire OOH sphere using an array of formats in classic and digital whilst cleverly utilising our Dynamic platform allowing for live content served across a variety of digital screens at the right time and in the right place. “

Tourism Ireland creates 'Doors of Thrones' from trees blown down in filming location

For over 6 years Northern Ireland has been the home to the filming and production of the HBO series Game of Thrones®. It has become a part of Northern Irish culture and it’s landscape.
On January 2016, the Game of Thrones® filming location, and 400-year-old tourist attraction The Dark Hedges, was hit hard by Storm Gertrude.
Over ten weeks, Publicis worked with Tourism Ireland to transform the trees that fell that day into 10 beautifully crafted, bespoke doors that celebrate Northern Ireland’s heritage and craft. Each depicting an episode from Game of Thrones® season 6 and designed to celebrate the country’s connection with the award winning show.
Each week a new door was installed at the beating heart of a Northern Irish community – the local pub of a Game of Thrones® filming location.
Together the doors now form a pub-crawl through season 6 that spans the length and breadth of the country.
[youtube width=”300px” height=”200px”]wbdN8FFQI3Y[/youtube]
Via: Publicis Ireland
 

Portfolio Items