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Modern Britain bought to life through outdoor ads takeover

Outdoor advertising space across the UK will be taken over by photographs of contemporary British life for the second Portrait of Britain exhibition.
Starting on 1 September and running for the rest of the month, the photos will be displayed on JCDecaux’s digital screens at Heathrow Airport, rail stations, shopping malls and high streets around the country. The British Journal of Photography launched the project with JCDecaux and Nikon to showcase amateur and professional photographers and capture “the face of modern Britain”.
The 100 winning portraits, selected from nearly 8,000 entries, feature people such as a survivor of the Grenfell Tower fire, grime artist Skepta, the playwright and screenwriter Tom Stoppard, a drag queen, and a septuagenarian surfer on a Cornish beach.

“These powerful photographs show a wonderfully diverse view of Britain, capturing people at work, at rest, in family groups and alone, in times of happiness and introspection – and will be seen by the public as they commute, shop and socialise in cities UK-wide,” said Ben Maher, sales and partnership director at JCDecaux.
Via: Campaign Live

Is this the world's most sun-safe bus shelter?

Ahead of World Cancer Day on February 4th and to create awareness of the harmful effects of sun exposure is an innovative way, the Cancer Institute NSW, joined forces with JCDecaux Australia to deliver a unique campaign that dispenses sunscreen, sunnies and badges to passers-by in an effort to educate them about skin cancer and prevention. Passers-by were encouraged to engage and interact with the panel and are rewarded with one of the items. The eye-catching panel was live in Bondi, Sydney until January 24th 2017.
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Via: JCDecaux

JCDecaux's Motion Showcase at T3 is live!

Heathrow’s latest large format digital opportunity, the T3 Motion Showcase has launched.  Terminal 3’s first large format interior digital site, will reach and influence over 8.8million valuable arriving passengers each year.
Situated head-on to passengers as they make their way into baggage reclaim, the Motion Showcase consists of two 6.9 x 2.3 meterfull motion digital screens which dominate the arrivals route. The fantastic location and size of the Motion Showcase is guaranteed to capture the attention of the affluent, tech-savvy passengers and fully engage them with bold immersive messaging. It will also provide greater creative flexibility and increased memorability and recall from the audience.
The installation of this premium DOOH site is a continuation of Heathrow & JCDecaux Airport’s digital transformation, following on from the successful launch of the iconic Heathrow Gateway and T5 Motion Showcase earlier in 2016. 2017 will see JCDecaux Airport’s digital portfolio expand even further, with the installation of Taxi Rank iVisions, the Business Lounge iVision network and new large format digital opportunities.
This campaign was planned and booked by JCDecaux One World through JCDecaux Airport.
Via: JCDecaux

Sunscreen Dispenser Grabs the Attention of Passers By

Cancer Institute NSW and JCDecaux Australia have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays. The unique dispenser mechanism is designed to grab the attention of passers-by, playfully engaging them with a serious sun safety message.
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Via: Best ad on TV

JC Decaux's "Take a View" Returns

Those travelling via London Waterloo are being treated to a stunning visual display of 150 photographs from this year’s Landscape Photographer of the Year competition.
For the second year running, the mezzanine level has had its very own ‘Take a View’ gallery installed so that commuters visiting the UK’s busiest rail station will have the chance to view the winning entries via display stands and digital screens, including JCDecaux’s digital 6-sheets and Motion@Waterloo.
Renowned landscape photographer, Charlie Waite, who founded the Landscape Photographer of the Year competition back in 2006 said: “The support and professionalism of JCDecaux’s design and production teams has been outstanding. The time schedule for our exhibition this year was unavoidably tight but we never doubted that it would be met.
“We totally rely on their expertise, which is invaluable when installing displays within such crowded public areas as London Waterloo – the busiest station in the country”.
The exhibition, in association with VisitBritain and the ‘Countryside is GREAT’ campaign, will run until 7th February 2016.
 
 

London Blackfriars Goes Digital with New JC Decaux Launch

JCDecaux, the UK’s leading Outdoor advertising company, continues its digital rail expansion with the unveiling of ten state-of-the-art digital 6-sheet screens at London Blackfriars.
Having commenced the management of this key station earlier this year, this network is the start of JCDecaux’s planned digital development across the Govia Thameslink Railway portfolio.
The new screens will provide advertisers with a premium digital presence in key locations throughout the station on both the North and South sides of the River Thames. The screens will enhance the passenger experience as they enable advertisers to reach highly-affluent and connected audiences with dynamic digital content.
Spencer Berwin, Managing Director – Sales, JCDecaux, said: “2015 has been an exciting year for JCDecaux as we continue to invest heavily in building digital scale in out of home. The launch of these premium quality digital screens in one of the city’s newly redeveloped stations is a fantastic addition to our portfolio and to our vision for the Outdoor landscape in London.”
Chris Collins, Director – Rail, JCDecaux, said: “We are delighted to have begun our roll out of ‘must have’ media locations at London Blackfriars – a major commuter and tourist hub in the finance capital of the UK. Key to JCDecaux’s Rail proposition is the decluttering and rationalising of stations to benefit the commuter experience and deliver premium Outdoor advertising opportunities to clients. We look forward to continuing our digital investment in UK rail stations as our Rail portfolio continues to grow.”
London Blackfriars has seen a 20% increase in weekly visitors (Route) since 2010 and is an essential commuter link to the financial hub of the UK, reflected in the station audience profile. On average, commuters travelling through London Blackfriars will have a +57% higher salary than the average adult and be 6 times more likely to work in the financial sector (Connected Commuter Rail 2015). It is the only London rail station to have platforms which span the width of the River Thames, effortlessly linking passengers and commuters to both the North and South of the city.

JCDecaux Airport UK Launches Part 3 of the Business Traveller Series

Today marks the launch of JCDecaux Airport’s third instalment in the well-regarded Business Traveller series, their longest standing research project.
Back in 2011, JCDecaux Airport began this series of revolutionary research, the first survey of its kind to be conducted by an Outdoor media company. The research focused on regular business flyers and explored their profile, relationship with technology and opinions on airport advertising.
Due to popular demand within the market, 2015 now brings the third instalment in the series, gaining insights from over 500 business travellers into their rapidly changing lifestyles. Probing into areas not seen in previous versions of Business Traveller, BT3 reveals insight into areas specifically highlighted by advertisers and agencies as key areas of interest.
The findings uncovered in Business Traveller 3 are fascinating. They build on previous knowledge, revealing how airport advertising drives search amongst this audience, as well as contributing to delivering a global presence for brands. BT3 also provides further insight into business traveller’s symbiotic relationship with technology and social media, and their opinions on conducting business globally.
Some key findings include; 92% of BT3 respondents would interact with an airport advert; in a 6 month time frame over 50% fly 3+ times for business and 3+ times for leisure; and one in 5 have a net worth of over £500,000 (two in five for c-suites).
 

JC Decaux Launch Rosslyn Park

Adding to JCDecaux’s South West London digital portfolio, Rosslyn Park has now launched.
23rd November 2015: As part of the new Outdoor network across South West London, JCDecaux, the UK’s leading Outdoor advertising company, is proud to announce the launch of Rosslyn Park.
Adding to JCDecaux’s strong digital presence, Rosslyn Park consists of one impressive portrait D450 and two stunning back-to-back D400s. This iconic location reaches an upmarket and affluent audience on the main thoroughfare connecting areas such as Barnes, Putney and Richmond to the city.
To match its surroundings (premier sporting ground Rosslyn Park), the screens are supported by a rugby-themed structure that mimics goal posts, overlooking the Upper Richmond Road.
Revenue from the structure has helped the historical club to reinvest in a new, state-of-the-art 4G pitch.
These new digital screens have been launched by Haig Club, Mini, Jaguar, ASUS, and Shell.
Shaun Justice, Managing Director at Rosslyn Park, said “We’re very excited to work with JCDecaux to launch these new digital screens on our grounds. These digital screens financially underpin our ground development project which includes the recent installation of an artificial 4G Pitch.
“The pitch is already allowing us to increase activity and participation levels within our own large membership (1250 + playing members) and also proving itself to be a multi-sport hub in our Wandsworth community with schools, universities, clubs, foundations and charities.”
Alice Keogh, Haig Club Senior Brand Manager, Western Europe at Diageo, said “We’re delighted to be part of the launch of JCDecaux’s Rosslyn Park. It is the perfect location to showcase the Haig Club brand with its high impact format reaching commuters in South West London in the run-up to the key Christmas period.”
The Haig Club was planned and booked by Carat and Posterscope.

JC Decaux Launch the Big Ticket

Following on from the success of the Rugby World Cup, JCDecaux has officially launched ‘The Big Ticket’– its brand new events offering for 2016.
The Big Ticket presents an exciting opportunity for brands to reach ticket holders travelling by train to key events across the UK; ranging from music festivals and sporting events, to shows and exhibitions.
Whether the objective is to reach audiences heading to the Derby via Epsom station, or young fashion followers en route to Birmingham International station for Clothes Show Live, JCDecaux can put advertisers right at the heart of the action, creating immersive brand experiences.
This is an exciting opportunity for brands to align themselves with major UK events, using a range of ambient media solutions at key rail stations in order to reach audiences in the right place and at the right time.
Via: JC Decaux 

JC Decaux Launch #IGOTTHIS

It might be the most unusual quiz there is – no prize, only seconds to solve it (a 5 second display on the majority of screens, 20 seconds for larger screens) and aimed at busy people on the move.
Beframeus, JCDecaux’s content division, have been trying something very new, seeing if the travelling and shopping public will enjoy a daily visual challenge on digital screens in rail stations and shopping centres UK-wide.
Designed as an Outdoor version of a daily crossword or a Sudoku challenge – the first time this has been attempted on Outdoor screens – Beframeus commissioned artist/illustrator Mikey Carr to create striking, visual puzzles designed specifically for Outdoor advertising environments.
With a different cryptic creative every day, based around a well-known phrase, the quiz has been designed to be deceptively simple – featuring bold colours and pared-down illustrations – yet tricky enough to provide a challenge.
The daily challenge rolled out across screens this month and runs until early November. If it proves successful with audiences, the quiz will return next year.
Russell Gower, Creative Director, JCDecaux, said: “#IGOTTHIS is our version of a Suduko or a quick crossword puzzle, a fast brain-game designed for people on the move. Because our digital network reaches 50% of the population, it’s really a channel, and so we have the opportunity to use our network in an entirely new way.  We can bring content to our network that really taps into our audience’s interest in brainteasers via this brand new quiz.”
So if you love logic or are mad about mind puzzles, catch a daily brain teaser across JCDecaux’s digital screen network across the UK, or check out the Beframeus Facebook page for previous puzzles and the answers!

Via: JC Decaux