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Limited Space unveils the next location in roll out of its digital 'Orbit' network

Shopping centre media specialist Limited Space has unveiled the next location in the roll out of its giant-format digital network ‘Orbit’. The bespoke site, the thinnest double-sided LED screens installed in a retail environment in the UK, comprises two back-to-back screens produced by specialist LED designers and manufacturers infiLED®. Together, the screens offer advertisers 30m2 of digital display capturing shoppers from two directions in the high footfall central atrium of intu Milton Keynes.

Operating at the heart of one of the country’s fastest growing British towns, intu Milton Keynes has an annual footfall of 16 million people made up of the area’s young, prosperous and booming population that is rising twice the rate of the national average.
Limited Space Co-Founder and CSO Samantha Sida said: “We are truly excited to see the third new Orbit screen installed at intu Milton Keynes. We are fully committed to developing the best possible in-mall advertising opportunities, and Orbit’s eye-catching and unique features, including full zonal sound and remote LED surround colour-change, certainly fulfil this, providing huge creative scope for advertisers and entertainment for mall visitors.”
Roger Binks, customer experience director at intu commented: “This screen will make use of innovative technology and a high footfall retail destination to target shoppers already in a buying mind-set with the most engaging digital content.
“We’re rolling out the same kind of technology at intu’s popular shopping centres nationwide to give even more brands the opportunity to flourish at our high footfall destinations across the UK.”
The site’s sleek design delivers high definition dynamic display at 4.8mm pixel pitch with full zonal audio on both screens, which each measure 5m x 3m.
In addition, the colour of the built-in LED strip installed in the surrounds (between the back-to-back screens) can be changed remotely to complement an advertiser’s creative and drive even greater stand-out.
The Orbit network is set to comprise twenty digital screens, both elevated and installed at eyelevel, by the end of 2017, and 27 by the end of 2018. At full strength the network will reach more than 600 million shoppers a year. Advertisers will be able to take full domination of the network or take standard 10”, 20” or 30” slots as part of a six minute loop. Alongside advertising, the Orbit screens feature news and weather content.
Via: OutSmart

The world's first LED track where runners can race themselves

Nike has created a pop-up running stadium in Manila, Philippines that allows people to race themselves via LED screens.
The 200 foot long race track has been launched to promote the Lunar Epic trainer and has been specifically shaped like the sole of the shoe.
The track has also been fitted with LED screens along one side. Visitors are invited to run one lap, with their lap time being logged. They then re-run the track, racing against themselves via a projection on the LED screens.
The ‘Unlimited Stadium’ running track, which was created by BBH, takes over a city block in the centre of BGC, Manila’s business district and running hub.
According to BBH, the idea behind the experience was to fuse offline and virtual worlds. As many as 30 runners can use the track at one time and Nike will be tracking the total distance and data across the 17 days the track is open.
Via: The Drum 
 

Sonos Captures New York's Beats and Streets with Giant 3D Screen

Sonos, the wireless hi-fi brand, is claiming a sound and vision first with a giant 3D screen allowing New Yorkers to explore the soundscape of their city.
Working with the digital creative agency Perfect Fools, the company has created an installation that allows users to sample New York’s art and culture via a 10 metre-square screen built from 300 Sonos Play:1 speakers.
Coloured LED lights pulsate within the speakers, which respond to hand gestures so that users can navigate a map of the city while sampling its musical sounds, ranging from hip-hop and funk to disco and electro.
The installation will also identify from which of the city’s five boroughs the music originates.
The ‘Sounds of NYC’ is one of a number of installations that will be featured at Sonos Studio NYC at New York’s Neuehouse, which offers shared work spaces for creative industry entrepreneurs, from 2 to 5 October.
Via: Campaign

 

Nike Creates LED Basketball Court with Motion-Tracking and Reactive Visuals

UK-based ideas and innovation company AKQA has collaborated with Nike to design a reactive LED basketball court in Shanghai, China.
Called ‘House of Mamba’, the court was developed to coincide with the Nike RISE campaign.
The floor of the court features motion-tracking and reactive LED visualization technology that will display American basketball player Kobe Bryant’s very own training drills so that aspiring players can adopt his training strategies and practice alongside him.
Other than the LED technology, the innovative court can also track mistakes and record them down for improvements.
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Via: Design Taxi

Blocks's Smart Watch Offers Link between Wearable Tech and OOH

Blocks Developers are developing an open-platform, modular device.
With the aim of being fully customisable, the Blocks smart watch can be fitted with a variety of LED, E-Ink and touchscreen displays and software add-ons, including gesture control and GPS.
The watches will be able to be integrated with QR-code recognition and contactless payment, which means that they could be used to interact with out-of-home screens and advertising. The open source nature of the platform means that developers will be able to develop apps to integrate Blocks with other web-connected devices.
Via: Output Magazine

Forrest Media Branches Out In Newcastle

Forrest Media, Scotland’s biggest OOH inventory owner, has announced that its latest site will be in Newcastle, seeing the continuation of the company’s sizeable expansion into the north of England.
The site, which goes live in September, is dubbed ‘CityScreen Newcastle Central’ and will be a giant LED screen, measuring 14m x 3.5m (50sq m). Forrest can now claim ownership of not only the largest digital screen in the North East but one of the busiest, with nearly 3 million motorists passing the site every month.
Via: Forrest Media

Audi's Instant Valuation Billboard

Trading in a car for a newer model is a process, and getting your current set of wheels appraised is arguably the first (and most tedious) step. For this reason, Audi Brazil teamed up with AlmapBBDO to cut out the middleman. The result was a different kind of drive-thru.
The Instant Evaluator debuted in Sao Paolo at Brazil’s World Trade Centre. There, an Audi appraiser trolled the parking lot and noted unattended cars’ features and input various data on the wheels on a tablet. He then printed out an RFID tag and stuck it to the vehicle windows.
Later, as drivers exited the parking lot, they passed before the “Instant Evaluator,” an LED billboard with built-in sensors. It scanned the RFID tags and then on the spot, provided potential Audi buyers with some valuable data; an assessment of their cars’ worth, the amount they would need to pay to trade it in for a new Audi model and the number of instalments it could be paid in.
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Via: Creativity Online
 

US Skyscraper Turned into World’s Biggest Gameboy for Tetris Challenge

A group of Tetris fans gave faced the biggest challenge of their lives after a 29-floor tower in Philadelphia was turned into a giant customised screen for rotating blocks.

The Cira Centre made for a natural screen courtesy of hundreds of LED lights embedded in its façade, allowing gamers to manipulate illuminated shapes as they slid down both facades of the tower using a simple joystick.
Designed to mark the 30th anniversary of the hit game and encourage city residents to think about technology the scheme was the brainchild of Frank Lee, digital media professor at Drexel University.
Lee, who holds a Guinness World Record for largest architectural videogame display after performing a similar stunt with Pong last year, said: “This project began as a personal love letter to the games that I loved when I was a child – Pong last year, Tetris this year. But it ended up as a way of uniting the city of Philadelphia.”
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Via: The Drum

BlowUP Media to Unveil Super Motion Out Of Home First in the Heart of Cardiff

Premium large format out of home company blowUP media, Europe’s biggest Giant Poster network, launches its new digital outdoor screen in Cardiff’s prime Queen Street pedestrian shopping area.  The Queens Arcade and St David’s shopping centres, the Millennium Stadium, Cardiff Central train station and popular tourist destination Cardiff Castle are in the close vicinity.The new screen, to be officially launched on March 31, is part of blowUP’s Super Motion network which offers some of Europe’s biggest digital screens including the recently-unveiled ‘The WOW’ in the centre of Rotterdam. The Cardiff screen uses state-of-the-art LED technology to provide ultra-high resolution moving images to rival any in the UK.