Posts

It’s lights out for Piccadilly in preparation for major redevelopment

The world famous Piccadilly Lights will be switched off this morning as works begin on a major redevelopment of the iconic landmark and globally-recognised advertising space.
A state-of-the-art new screen will be unveiled in Autumn 2017, with a static advertising banner set to cover the space until then.
The Lights are rarely switched off, with notable exceptions including the duration of the Second World War, Winston Churchill’s funeral in 1965 and Princess Diana’s funeral in 1997. This significant moment will therefore be marked by a montage of historic footage of the Lights followed by a short countdown, before the six separate advertising screens are turned off for the final time at approximately 8.30am.
The current screens will be replaced with a single screen of the same size and shape which will be one of the highest resolution LED displays of its size in the world. Six advertisers will share the fully responsive and interactive new screen, taking advantage of its capacity for live video streaming, lifestyle updates such as weather and sports results, and real time social media feeds. Coca-Cola and Samsung have renewed their long-standing commitments, leaving four more brands the chance to secure a coveted spot.
Land Securities, the UK’s largest property company and owner of the unique West End site, has worked with premium digital out-of-home media owner Ocean Outdoor to secure permission from Westminster City Council to undertake the major upgrade.
Ocean CEO Tim Bleakley said: “For the first time, the Lights are witnessing their very own commercial ad break. Needless to say, we are totally committed to working with all the partners on this milestone project to maintain the iconic status of this prestigious landmark. I personally can’t wait for the switch on date later this year.”
Via: Outsmart
 
 

A Stunning Art Installation Built With 6000 Bulbs To Resemble A Life-Sized Cloud

Inspired by the origins of light and the beautiful night skies of Alberta, Calgary-based creatives Caitlyn R.C. Brown and Wayne Garrett came together to create CLOUD, a spectacular art installation resembling a life-sized cloud built from 6000 incandescent light bulbs and 1500 lbs of steel.
Built in time for the eight-hour Nuit Blanche Calgary exhibition, Brown and Garrett removed the traditional ‘Please Do Not Touch’ rule maintained by galleries, allowing guests to freely linger beneath the raincloud and pull on their chains to power up the bulbs to create an immersive and beautiful experience for both participants and onlookers.
Check out images of the stunning installation that has traveled across the globe to countries like Russia, Israel and Singapore, and find out more about it here.
cloud3
cloud4
clous2
Via: Design Taxi

Regent Street Unveils Immersive Light Installation with Jo Malone

London shopping district Regent Street revealed its ‘Timeless Elegance’ Christmas installation with sponsor Jo Malone on Sunday (15 November).
Strictly Come Dancing judge Darcey Bussell was enlisted to pull the switch to reveal the district’s first-ever Christmas lights, which are complete with video animations and projections in constant transformation.
Brightly lit circular objects could be seen hanging above, with some featuring Jo Malone branding, meanwhile others showcased Regent Street’s recently revamped logo.
The installation by Act Lighting Design is designed to symbolise the suspension of time.
White Jo Malone branded cars complete with green ribbons could be found on Regent Street on the day. Brand representatives dressed in suits accompanied the bespoke automobiles, and were on hand to provide information about Jo Malone’s Christmas collections.
The street was closed off from 12pm to make way for the celebrations, which included live entertainment hosted by Classic FM presenters Myleene Klass and Aled Jones.
jm
The cast of Charlie and the Chocolate Factory, soprano star Laura Wright and British trumpet soloist Alison Balsom all performed live with the Philharmonia Orchestra during the event.
Cheryl Joannides, vice president general manager, Jo Malone London, said: “This is Jo Malone London’s first Christmas on Regent Street and, to mark the opening of our global flagship, we are delighted to be the first brand to sponsor the new Christmas Lights design.
“This year’s theme of ‘Timeless Elegance’ celebrates the rich heritage and sophistication of both Jo Malone London and Regent Street itself and a festive spirit, which lies at the heart of the Jo Malone London brand. We look forward to welcoming customers to Regent Street this Christmas.”
JoMaloneRS
Annie Walker, director of the Regent Street Association, added: “The switch-on of the Regent Street Christmas Lights truly marks the start of the festive season. Shoppers were able to enjoy the glamour of London’s most iconic shopping destination along with live performances and entertainment for all the family to enjoy.”
Via: Event Magazine

Shell and Pelé Reveal First Soccer Pitch Powered by Players

Shell has refurbished the run-down community football pitch in Morro da Mineira, a Rio de Janeiro favela, with a first-of-its-kind innovative energy solution. Shell has used the technology of a Shell LiveWIRE winner, laying special tiles under the pitch surface to capture the energy generated by football players’ movement. This energy is then stored and combined with the power generated by solar panels next to the pitch to convert into renewable electricity for the pitch’s new floodlights. This gives everyone in the favela, and especially the youngsters, a safe and secure community space at night.
[youtube width=”300px” height=”200px”]pLaToJGyxaA[/youtube]
Via: Shell

Audi Headlights Create Giant World Cup Scoreboard in Brooklyn

For the World Cup, Audi has created a giant scoreboard that will display the results of matches using the headlights of 28 Audi A8 cars. The flagship sedans are stacked together within 45 shipping containers and collectively stand over 40 feet tall, making it visible from not only miles away, but also from airplanes. The installation is on the shores of Greenpoint, Brooklyn, offering a spectacular view to Manhattanites across the river, and will be live through July 14th.
[youtube width=”300px” height=”200px”]MG3bR-21JKM[/youtube]
Via: psfk