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Posterscope Spain work with Coca Cola in DOOH first

Coca-Cola, is the first brand to be announced on Clear Channel ‘s new Playground digital media installed at La Vaguada Shopping Center in Madrid.

Coca-Cola Zero Azúcar will be the main product on the spectacular digital screens among which are an Led screen of 10 meters of height, that is located in the Great Plaza and is visible from all the plants of the commercial center of Madrid.

Hipódromo Zarzuela – Madrid Urban Turf

To generate interest and attract increased attendance to the Hipódromo de la Zarzuela race track, psLIVE Spain recreated the racetrack in the heart of Madrid City.  Working in collaboration with the local council resulted in transforming the main street into a race track for 48 hours, complete with 1,000 cubic metres of sand, horses, jockeys, a live music stage and a BMW exhibition area.
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