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Quebec City Magic Festival Creates Stunning Invisible Posters

The agency lg2 teamed up with the Quebéc City Magic Festival to create a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is the festival itself.
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Via: Creative Guerrilla Marketing
 

Delightful Stunt Shows a Billboard Cleaner Controlling a Wiper with ‘Magic’

To promote the Quebec City Magic Festival back in August, Montreal-based ad agency lg2 came up with a delightful little stunt that perfectly fit the magic theme.
In the ‘Magic Mop’ stunt, a billboard cleaner appeared to control a wiper that was floating through the air with telekinesis. The clever display of ‘magic’ certainly got passersby and motorists interested, eliciting smiles and laughter.
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Via: Design Taxi