Ocean Group acquires MediaCo Outdoor

Ocean Group CEO Tim Bleakley today (April 22) announced the acquisition of MediaCo Outdoor, Manchester’s leader in OOH digital and backlight premium large formats, through its highly successful partnership with Manchester City Council.
The deal, for an undisclosed cash sum, significantly strengthens Ocean Group’s national footprint and leading position as the premium large format provider in London, Birmingham and Manchester, ranked the UK’s top 3 cities for total advertising spend.
This accelerates Ocean Group’s dual strategy of developing iconic digital and premium formats, and mirrors its acquisition of Signature Outdoor in Birmingham last year, which was warmly welcomed by both agencies and brands.
Commenting on the move, Tim Bleakley said “MediaCo Outdoor and Manchester City Council have worked collaboratively and tirelessly together to build a truly state of the art portfolio across the city, to the mutual benefit of taxpayers and the business community alike. The entire Ocean Group team is committed to furthering this great work and using our unique offering across the UK’s top three cities to drive growth in the medium and offer advertisers a compelling network.”
MediaCo Outdoor managing director Mark Wardle said “This is a very exciting development for Manchester and I look forward to seeing how the portfolio evolves in the coming years.”
Commercial director of MediaCo Outdoor Richard Blackburn said “We have built up some unique products and innovative trading models and I’m delighted we are passing on the baton to the Ocean Group, who share our ethos and, we believe, are an ambitious partner who will take the business to the next stage.”

Team Sandoz Announced as the Winner of the Campaign Citylive Challenge

Team Sandoz and their client Macmillan Cancer Support have been announced as winner of The Campaign CityLive Challenge – winning £50,000 of media space on MediaCo Outdoor’s CityLive touchscreen network in Manchester.
Launched this summer by MediaCo Outdoor and Campaign Magazine, the challenge saw team leaders Andy Sandoz (Havas Work Club) and Malin Hanas (Razorfish) and their respective teams, battle it out on behalf of Macmillan Cancer Support and The Booth Centre Manchester. The brief was to create a campaign on MediaCo Outdoor’s interactive CityLive touchscreens in Manchester that would kick down any barriers to creative thinking in digital out-of-home.
Macmillan Cancer Support’s winning campaign was all about getting local people to not just see Macmillan, but to do something positive with the brand. The campaign was based around a crowd-sourced running event between two CityLive units, using a networked solution through the cloud to link the screens to each other. Facial detection software was then used to recognise runners and then software to time them between two CityLive units.  Runners could then interact with the event by uploading photographs of themselves using CityLive’s inbuilt cameras to share on social media and encourage donations to the charity.
Team Hanas’ campaign for The Booth Centre was a very close runner up, using CityLive to change perceptions by storytelling in a data-driven and interactive way.  It used real people at the Booth Centre who were filmed telling their own stories. This was loaded onto CityLive and inbuilt facial detection software was used as an automated content selector so that each of the stories was shown to the most appropriate audience. Viewers were invited to touch the hand of the person sharing their story in the film to trigger more information about the charity, their forthcoming Big Sleepout event and to donate.
The winner was decided earlier this week by a judging panel of leading sector experts including Claire Beale, global editor-in-chief Campaign Magazine; Sue Unerman, chief strategy office MediaCom UK; Darren Bailes, executive creative director VCCP; Laura Jordan Bambach, D&AD president and creative partner Mr.President; Richard Blackburn, commercial director MediaCo Outdoor; Andrew Newman, founder Enigma and Martin Ayrton, managing director FTP Concepts.
The Campaign CityLive Challenge has been supported by DOOH tech company FTP Concepts and DOOH creative specialists Enigma.
Via: Outdoor Media Centre

MediaCo’s New Mega Digital Screen Launches in Manchester

As part of the second phase of MediaCo’s major digital expansion this high impact 18.0m x 5.2m screen is the UK’s largest pedestrian-only facing full motion digital screen reaching over 750,000 pedestrian shopper, business people and resident impacts a fortnight.
Located in Market Street in Manchester at the heart of the city’s vibrant retail area the screen dominates one of the busiest retail stretches in the country. It also provides brands with the opportunity to use animated and interactive content to connect with and influence an active and receptive pedestrian audience.
#1Manchester will also use an audience-based trading model which will allow it to be planned alongside the company’s CityLive touchscreen network. The combination of #1Manchester and CityLive will provide an opportunity for cross-screen, live data-driven interaction.
Via: Outdoor Media Centre