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Santander Uses DOOH and Real Time Content to Drive Traffic to Mortgage Calculator

Although Mortgages may not sound like the most glamorous of subjects, this activation – devised to create standout and engagement for this low-interest category –  certainly is.  The campaign, created by Posterscope, Liveposter, and Carat used digital Out-of-Home and real-time content to deliver high dwell times, relevant messaging and capitalise on customer mind-set to drive potential new customers to their mortgage calculator.
The two-week burst used Transvision screens across London Rail stations, and incorporated live data feeds which displayed average house prices for our commuters.  These were timed to coincide and match the next trains which were due to leave. This gave our commuter a great indicative view on how much the average house price would be for destinations that would fall into their journey. The display of the routes would be timed to show before the train departure to catch people who are looking at the departure boards.
 

Barclaycard Unveils Payment Wristband for TfL's Contactless Roll-Out

Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid ‘card clash’, as TfL today rolls out contactless across its entire network.
The bPay band allows users to make contactless payments across the London transport network using just a wave of their wrist. Any UK Visa or MasterCard debit holder can link up to the service and Barclaycard is today inviting Londoners to sign up for one of 10,000 free wearable bands.
The band contains a contactless payment chip that enables consumers to ‘touch and pay’ for transactions of up to £20 where contactless payments are accepted – including across the TfL network and selected retail outlets.
The band, which has been launched to tap into the rapid growth of the contactless payment market, was trialled at the Pride in London LGBT celebration in June and the Barclaycard British Summer Time music festival in Hyde Park in July. It is set to be made publicly available next year, Barclaycard said.
Via: Brand Republic