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Creativity, Flexibility and Accountability at the heart of Clear Channel’s ambitious plans to Create the Future of Media, Out of Home

Creativity, Flexibility and Accountability at the heart of Clear Channel’s ambitious plans to Create the Future of Media, Out of Home
– Media owner announces further expansion of Adshel Live, Storm and Retail portfolios
– Adshel Classic next product to join market-leading Ad Platform
– Industry-wide Creative Council launched to help drive Creativity and Innovation in OOH
– MyTown Street Photography competition winner announced
– Future estate development to focus on public utility and aesthetic quality of sites
Clear Channel UK has announced ambitious plans for the future of UK out of home at their annual Upfront event held at RIBA, central London on Wednesday.
The media owner committed to a further multi-million pound investment in its market-leading digital inventory: boosting the Adshel Live network to 2000 screens nationwide and doubling its Wrap digital billboard proposition with the introduction of new cities including Leeds, Newcastle, Southampton and Aberdeen by the end of 2018.
Clear Channel’s distinctive payphone product, unveiled at last year’s Upfront and already in 250 locations across London, will expand nationally, bringing the benefits of high quality digital advertising, the promise of free public wi-fi and interactive local area maps to new cities including Liverpool, Bristol, and Cambridge.
Plans were also announced to continue to expand Clear Channel’s fully-digital retail proposition with the addition of new screens at Sainsbury’s and Asda supermarkets and the launch of a network of digital interactive screens at an initial five key malls.
In total, Clear Channel will add in excess of 1,000 new screens to its digital portfolio in 2018.
Speaking at the event, Clear Channel’s Commercial Director Chris Pelekanou unveiled a series of initiatives to help advertisers maximise the value of digital out of home.
Flexibility and Accountability:
• Clear Channel will expand its market-leading Ad Platform, launched earlier this year, to include its Classic Adshel Estate in 2018.
• A new feature of the Ad Platform launching in Q1 2018 will allow advertiser to track dynamic campaigns in real time, offering dashboard reporting of creative, location and plays against the campaign schedule.
• APIs are being developed to integrate the Ad Platform with the planning tools used by Clear Channel’s out of home Specialist Partners.
Creativity
Clear Channel’s CEO Justin Cochrane announced the launch of the Creative Council. A cross-industry initiative bringing together experts from Out of Home Media Owners, Creative Agencies, Media Agencies and Brands to drive creativity in Out-of-Home.
At launch, the members of the Creative Council are Lou Stubbings, Creative Director, Clear Channel UK; Catherine Morgan, Head of Creative Services, Ocean Outdoor; Dino Burbidge, Director of Technology and Innovation, WCRS; Ann Wixley, Executive Creative Director, MEC; Matt Pye, Founder, Procreate; Rick Hirst, CEO, Carat; Dane Hamer, Marcomms – Brand Creative & Media, O2; and Kenyatte Nelson, Group Marketing & Creative Director, Shop Direct.
The Creative Council will meet bi-annually to drive creativity in Out of Home and will challenge and enhance creativity through open discussion, thought leadership and creative testing on both digital and classic.
The winner of Clear Channel’s MyTown street photography competition was also unveiled at the event.
The competition was launched earlier this year and designed to engage the public, who were invited to submit images that captured the essence of their town, while also demonstrating how OOH can function as an inspiring content channel –transforming Clear Channel’s digital inventory into a ‘National Gallery’ of street photography.
The winner Ladies in Waiting by Chris Harrison, which was taken in Newcastle, will be displayed alongside other shortlisted entries on thousands of Clear Channel’s digital sites throughout the autumn.
Future Cities
The event concluded with a pledge that Clear Channel’s future product development would focus on the public benefit and aesthetics of new sites.
“Clear Channel has a long and illustrious history in delivering, not only brilliant advertising for our customers, but also truly valuable public infrastructure.” Justin Cochrane said”
“In recent years this infrastructure has included bus shelters, wayfinding, telephone boxes and even hundreds of new urban trees.
“Today, we are committing to thousands more digital sites up and down the country and to lead the way in delivering creativity, flexibility and accountability for brands.
“We’re also pledging to make cities better. Focussing on the aesthetic beauty of our new sites and ensuring we continue to deliver valuable public services.
“What if every out of home site generated electricity? What if every out of home site helped reduce urban air pollution? What if every out of home site gave the public access to free Wi-Fi? These are the questions we’ll be challenging our development team to answer”.
Via: Clear Channel 

Clear Channel kicks off the UK’s largest outdoor exhibition of street photography

Following the launch of My Town last month – Clear Channel UK’s street photography competition open to professional and amateur photographers who best capture what makes their local area special – the Out of Home media owner is today kicking off the second phase of the competition. In the UK’s largest outdoor exhibition of street photography, Clear Channel is showcasing the work of selected My Town entrants across their nationwide network of over 5,000 digital screens.
My Town, which will remain open for entries until 29th September 2017, is free to enter and sees the best photos shared across social media, in addition to the ground-breaking outdoor exhibition launching today. The overall winner will also receive state-of-the-art camera equipment and a weekend city break.
Entries will be judged by world-renowned street photographer Dougie Wallace, whose famous ‘Harrodsburg’ series won the Magnum Photographer Award in 2016. In addition, Wallace’s photos have been published in Dazed, GQ, The Guardian, New York Times and more, and he is internationally recognised for his long-term social documentary projects and distinct style of expressive street photography.
Justin Cochrane, CEO, Clear Channel UK said: “We’ve been delighted by the success of My Town, having received hundreds of entries so far, and I’ve been hugely impressed with the calibre of photography submitted from both amateur and professional street photographers.
It’s fascinating to get a real insight into how the public see their towns and cities. Outdoor advertising has a long history of improving public spaces in towns and cities, and I’m proud that we’re able to showcase the fantastic My Town photography nationwide, celebrating local areas and making people famous across our digital screens – and displaying some truly beautiful content in the process. This is the UK’s largest outdoor exhibition of street photography and it’s amazing to see our fantastic country captured and brought to life through the stunning work of the general public.”
More information on the competition is available on www.MyTown.Photography
Photos will be shared across the My Town Instagram page: mytownphotography
Via: Clear Channel 

Clear Channel are on the hunt for great street photography!

Clear Channel has launched My Town, a street photography competition celebrating towns and cities across the country. My Town will see work from right across the country displayed on Clear Channel’s Out of Home sites in the UK’s largest ever outdoor exhibition of street photography.
Outdoor media owner Clear Channel has today announced the launch of My Town, the UK’s largest exhibition of street photography. The competition, which celebrates local towns and cities, showcases the work of photographers across the UK, and is free to enter.
My Town encourages the public to snap photos of their town and submit them as a celebration of their local streets, and will see the best photos shared on social media and Clear Channel’s nationwide network of over 5,000 digital screens. In addition to national exposure, the winning entry will receive state-of-the-art camera equipment and a weekend city break.
The competition, which will close on 29th September 2017, with winners announced in October, will be judged by world-class photographers including Dougie Wallace. Wallace is an award-winning British Street Photographer famed for his ‘Harrodsburg’ series, which won the Magnum Photographer Award in 2016. In addition, Wallace’s photos have been published in Dazed, GQ, The Guardian, New York Times and more, and he is internationally recognised for his long-term social documentary projects and distinct style of expressive street photography.
The winner will be announced at Clear Channel’s annual Upfronts event in October.
Justin Cochrane, CEO, Clear Channel UK said: “Outdoor advertising has a long and proud history of improving public spaces in towns and cities, both through the creative itself and through providing valuable infrastructure such as bus shelters, telephone kiosks, interactive area maps and free Wi-Fi.
We’re launching My Town because we love cities, and the people who make them great. This will be the UK’s largest outdoor exhibition of street photography and a truly nationwide celebration of fantastic towns and cities right across the UK.
Our digital screens are perfectly positioned to reach the nation, and I’m delighted that we’re able to showcase the work of photographers – amateur and pro – across our screens and social media. My Town is officially open for entries, and I’m looking forward to seeing the work that best captures what makes our towns so special!”
Via: Clear Channel