State of The Art DOOH for Edinburgh's Prince Street

Princes Street in Edinburgh has been transformed by new state of the art digital bus shelter screens, synchronised by line of sight. JCDecaux visited the city to talk to people local to Edinburgh about what they love about the city and what they think of the new bus shelters.
Vital to the thriving heart of Edinburgh, Princes Street attracts shoppers, tourists, commuters and residents. Princes Street is part of an Edinburgh World Heritage Site and boasts panoramic views of the Old Town and Edinburgh Castle. The City of Edinburgh is ranked 6th UK Retail Centre with £1 billion annual retail spend (CACI, 2015).
Video here:
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Via: JC Decaux

One Wee Step

The National Trust for Scotland incorporated 83 donated walking boots into its latest outdoor ad, following a social media drive to engage its Facebook and Twitter followers.  The campaign, created, planned and bought by The Union, Carat Manchester and Posterscope, promoted the ‘One Wee Step’ mountain conservation initiative.