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Net-A-Porter wraps gondola

To promote Net-A-Porter’s newly launched Net-A-Sporter active-wear offering during the winter 2014/15 season, generate talkablity and provide a sense of brand ownership of an event or location that could be promoted on Net-A-Porter’s owned channels, PSI (Posterscope’s international division) created something a little bit different.
The solution – wrapped gondolas in Courcheval, a ski resort known for its high-end audience and premium shopping opportunities and which, as well as being located in the centre of the biggest interconnected ski area in the world – the Three Valleys, Courchevel offers 150 kilometres of downhill ski runs served by 58 lifts.
The campaign  involved wrapping 25 gondolas on the Jardin Alpin lift, which starts in the centre of the resort, so highly visible to skiers at the start and end of their day, as well as being seen by those on the slopes,  with the iconic Net-A-Porter branding of white text and images on a black background (highly visible against the white of the snow and the remaining gondolas on the lift).
The activity will last until the end of the ski season in mid-April 2015.

NET-A-PORTER.COM Showcases Live Trending Global Designer Sales

From August 11 – 23 2014 NET-A-PORTER.COM, the world’s premier online luxury retailer, will unveil its first outdoor marketing campaign, showcasing the hottest trending purchases as they happen in real-time.  The campaign brings to life the ‘NET-A-PORTER Live’ element of the site which shows the products women are buying globally, as and when they purchase them. The digital out-of-home campaign incorporates this live feed, showing the exact  pieces, as well as the specific country the purchase is taking place in,  on screen in real-time.
NET-A-PORTER.COM’s creative concept has been developed by PSI with Havas Media International, who have managed the execution of the creative and overall campaign collaboration with Liveposter. The campaign features exclusively on Ocean Outdoor’s The Screen @Canary Wharf; the concept for the campaign was a winning entry in the Digital Techniques category of Ocean Outdoor’s annual digital out-of-home creative competition in 2013.
Lisa Bridgett, Global Sales and Marketing Director at NET-A-PORTER.COM said,
“This is an exciting campaign for NET-A-PORTER.COM, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”
Leila Ratnani, International Account Director, Havas Media said: “Since its launch last year, NET-A-PORTER Live has set the brand apart from its luxury retail competitors and raised the bar for online customer experiences. Being able to further bring this campaign to life via digital out-of-home is a great opportunity for the NET-A-PORTER brand and its followers alike.”
Liz Jones, MD PSI said: “This campaign will prove to be an excellent example of what can be achieved with a great brand and one of the most sophisticated digital out-of-home screens in London. Ocean Outdoor have fantastic inventory, and this campaign is sure to have a great impact on NET-A-PORTER’s audience, as well as the admiration of media and advertising professionals.”
Ocean’s The Art of Outdoor Digital Competition 2014 is now open for entries.
To find out more visit www.playwithourpixels.com

AR Window Shopping

Another example of ’high-tech’ window shopping was demonstrated by NET-A-PORTER’s Augmented Reality Shopping Windows in Paris, New York, London, Munich and Sydney. Using the NET-A-PORTER iPhone/iPad app, customers can reveal 360 degree product models, video catwalk shows, product information and pricing, and can also purchase products.
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Via:  Creativity