Ocean Introduces Full-Motion and The Screen @ Manchester One

Ocean Outdoor has introduced full motion to its Portland Tower location in Manchester and renamed the site The Screen @ Manchester One.
The state-of-the-art double sided digital 3.1 x 5.8 metre tower becomes part of Ocean’s The Grid, the UK’s first network of full motion screens now available across six UK cities.
Ocean Outdoor marketing director Richard Malton said: “The rebranding of our screen in line with the renaming of the Portland Tower and its upgrade to full motion reflects how more advertisers are realising the value of digital out of home and taking advantage of it.
“In doing so, brands are becoming more relevant, premium and responsive. DOOH is no longer being looked at as just another medium for a wider campaign. Its unique capabilities mean it’s now being implemented as a standalone addition. Spectacular new sites like Manchester one reinforce this shift and extend the opportunities.”
Ocean’s Manchester estate also include Axis@The Hacienda, on the site of Alliance Partners’ £35 million Axis tower development and three landmark 96 sheet non digital backlights in the Trinity Way and MEN arena areas.
Via: Ocean Outdoor

Disney Turns Ocean’s Eat Street Into Live Muppets Most Wanted Poster

Disney launched an interactive digital out-of-home campaign starring members of the public to promote the imminent launch of its new musical comedy, Muppets Most Wanted, which premieres in the UK this Friday, March 28th.
In a movie media first, Disney used the wi-fi capability of Ocean Outdoor’s Eat Street screen at London’s Westfield Centre together with its online #badfrog campaign to direct shoppers to the movie’s promotional website.
Pictures were also taken of the public and superimposed onto a live Most Wanted poster featured on the Eat Street digital screen. Every individual was given a mole on their cheek to look like the evil jewel thief Constantine, the world’s number one criminal and Kermit the Frog’s doppelgänger in the film.
In the movie, the Muppets are on a European tour when Kermit the Frog is mistaken for Russian thief Constantine to whom he bears an uncanny resemblance, and is thrown in jail.  Constantine meanwhile joins the rest of the Muppets posing as Kermit. And when Constantine’s sidekick Dominic Badguv arrives, the Muppets find themselves caught up in a jewel heist with Interpol on their trail.
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Ocean Outdoor Launch The Screen On The Tyne

Ocean we are committed to expanding their digital portfolio in key UK cities and are proud to announce the launch of their new advertising screen in Newcastle.
Situated on the Swan House roundabout, the main gateway into Newcastle city centre and moments from the iconic Tyne Bridge, The Screen on the Tyne is the only digital out of home screen in Newcastle.
The 48m2 high-quality display is located at the the intersection of the main arterial route into Newcastle city centre, The A167 (M), with Mosely Street and Pilgrim Street, two of the busiest vehicular roads within the city.
The Screen on the Tyne will launch week commencing 24thMarch.
Via: Ocean Outdoor

Nokia & Ocean Outdoor Turn to Twitter to Run UK-Wide Game of #iSpy to Promote Lumia 1020

Nokia has begun a UK-wide interactive game of I Spy using Twitter and digital outdoor media to promote its Lumia 1020 smart phone.
The mobile phone brand is utilising Ocean Outdoor’s digital network of outdoor screens in order to showcases the photographic capabilities of its Lumia 1020.
The game will see Twitter users following the #iSpy hash tag invited to guess the names of notable landmarks and sites featured on Ocean’s screens at Eat Street and Westfield Centre.
Live tweets will offer a series of clues to pictured locations, taken using the Nokia zoom function, with players able to use their Twitter accounts through their mobile devices to reply with their guesses.
Darryl Mckay, global digital marketing manager at Nokia explained: “Our modern take on one of the world’s most popular games is a highly creative and clever way for us to communicate the social functionality and technical innovation of the Nokia 1020. This campaign allows us to put the product in people’s hands at scale, literally showing the zoom.”
Head of marketing for Ocean Outdoor, Helen Beacham, added: “It’s a great piece of work which demonstrates the simplicity and ease of using digital outdoor, mobile and social media together to amplify and extend creative campaigns.”
Those who guess correctly have the chance of winning a Nokia 1020.
Via: The Drum

Ocean Becomes Media Partner for Run Hackney (Virgin Sport Hackney Half Marathon) Charity Marathon

Ocean is the official media partner for London’s newest charity road race, the inaugural Run Hackney half marathon (now known as Virgin Sport Hackney Half Marathon), which takes place on Sunday, June 22nd.
Ocean are working with event organiser, GO2, and their marketing agency Captive Minds to recruit 15,000 runners into the fund-raising event which is central to Hackney Borough’s commitment to create a sustainable Olympics legacy.
Run Hackney is a closed-roads race through London’s greenest borough with a route that passes through Hackney Marshes, London Fields and Hackney Downs; as well as famous cultural landmarks such as the Hackney Empire, Broadway Market and Hackney Town Hall. The Olympics legacy will be manifest for runners and spectators alike when the race enters the Queen Elizabeth Olympic Park.
Cancer Research UK and East London Community Foundation are the official race charities.  Ocean is also taking part to fund raise for its chosen charity, London’s Air Ambulance.
Ocean CEO Tim Bleakley says: “Our campaign will focus on raising awareness of the new half marathon in Hackney with London runners who are looking for an opportunity to take part and raise money for their chosen charities. Our premium activity will be supported by a wider online and PR programme to help drive registrations and donations.
For information on the latest event click here

Ocean Outdoor win 2 year legal tussle over The Two Towers Lord of the Rings trademark

Ocean Outdoor has won the right to name two sets of advertising towers as ‘The Two Towers’; following a protracted two year rights battle with a Hollywood firm which claimed ownership of the phrase made famous in JRR Tolkien’s Lord of the Rings tales.
Hollywood rights firm Saul Zaentz had asserted its ownership of the contested title as it currently owns the intellectual property rights to The Lord of the Rings and the Hobbit, leading it to contest that Ocean had infringed its rights.
This was rejected by the intellectual property office however; as were separate claims that Ocean had used the name detrimentally to the ‘distinctive character’ of the films.
Ocean marketing director Richard Malton, said: “We took on Hollywood and we won,” he says. “We have never tried to pass off our two towers as either Orthanc or Minus Morgul – I’m not sure it would have helped us attract the type of brands that we look to engage with.
“We vigorously defended our right to use the Two Towers as a name for our iconic locations and luckily, common sense has prevailed. The irony wasn’t lost on us – the small being pushed around by the big. But as we all know, Frodo wins in the end!”
Ocean is now claiming costs against SZC for the time and cost of defending its action.
Via: The Drum

Ocean Outdoor feature in the Financial Times

Ocean Outdoor launched a new marketing campaign to promote the power and presence of its large format digital outdoor portfolio across UK cities. Featured in the Financial Times on the 24th January, Ocean secured a full page, colour advertisement featuring a selection of iconic sites from their portfolio showcasing recent campaigns from brands such as Moët & Chandon and Burberry.
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Ocean Outdoor upgrades The Screen at Canary Wharf

Ocean Outdoor has invested heavily in upgrading The Screen @ Canary Wharf. The brand new full motion screen also introduces Ocean’s latest face recognition technology and full wi-fi capability. The digital screen, which now measures 22.6m2, offers improved clarity, resolution and contrast for full motion creative work by advertisers operating at the premium end of their sector. The first brands advertising on the new screen are Swiss Air, Infiniti, Santander and the NBA, all targeting the upmarket male audience of Canary Wharf.

Panasonic OOH ads feature Getty Images

As part of their Olympic campaign, Panasonic is using Ocean Outdoor’s landmark Two Towers East to broadcast exclusive content from the Games to showcase its status as an official Olympic partner in the Audio Video Category. Panasonic will use dynamic copy change to feature iconic action images from the sports spectacular which will be provided by official Olympic photographer Getty Images using Panasonic’s LUMIX G cameras.  In between, Panasonic will feature portraits from its Flag Tags Facebook and mobile app campaign which invites people to show support for their country by virtually painting their faces in their national team colours. The campaign was created by Vizeum and Posterscope.

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