The Outdoor Media Awards 2018 judges announced!

Direct Line marketing director Mark Evans and Alison Jones, the newly-installed customer director at The Co-Operative Food, are joining 13 media and creative experts to judge the Outdoor Media Awards for 2018.
 The awards, now in their 12th year, are run by Clear Channel UK in partnership with Campaign magazine. They reward excellence in Out of Home advertising, from the most memorable, strategic and innovative campaigns to the brilliant people involved in creating them.
There are nine categories in this year’s awards, including the new Rising Star Award. This award recognises those that have joined the world of Out of Home within the last 5 years and who are making waves within the industry.
The judges will be reviewing all submitted entries and crowning the winners, including The Grand Prix winner who will receive £100,000 worth of media space to use across Clear Channel UK screens.
The People’s Favourite Award is the only category that will not be judged by the judging panel, but by over 1,000 members of the UK public.
The judging day, which will be chaired by Global Editor-in-Chief of Campaign, Claire Beale, will take place in early May, followed by the shortlist announcement later that month. Winners will be announced at the awards ceremony on Thursday 28th June at The St Pancras Renaissance Hotel.
The awards are free to enter, and campaigns may be entered into multiple categories.
For more information on the awards and how to enter, please visit:
The 2018 Outdoor Media Awards judges:
Claire Beale – Global Editor-in-Chief, Campaign (Chairperson)
Mark Evans – Marketing Director, Direct Line Group
Geoff de Burca – Managing Partner, MediaCom UK
Catherine Becker – CEO, VCCP Media
Alistair MacCallum – CEO, m/SIX
Joanna Lyall – Managing Director, Mindshare UK
Stephanie Marks – Managing Director, Havas Media UK
Richard Morris – CEO, Initiative UK / President, Initiative EMEA
Verica Djurdjevic – CEO, PHD UK
Alison Jones –Customer Director, The Co-Operative Food
Tim Pearson – CEO, MGOMD
Rian Shah – Managing Director, UK Hub, Zenith
Caroline Pay – Co-Chief Creative Officer, GreyLondon
Clare Peters – Executive Director, Head of Planning, MGOMD
Chris Pelekanou, Commercial Director, Clear Channel UK

Clear Channel launches rebranded 2017 Outdoor Media Awards

Chris Pelekanou, commercial director at Clear Channel UK,  explains why Clear Channel and Campaign are refreshing and rebranding their successful Outdoor Planning Award, which are now open for entry.

“Even as the oldest advertising medium, outdoor is still as ubiquitous as ever. And no single media channel is in a more exciting place right now.

While other media fragments, OOH’s ability to offer unbroken broadcast reach is becoming even more valuable to advertisers as consumers become more discerning when it comes to the media with which they interact. You can’t ad-block a poster. You can’t skip it, mute it or turn the page. Outdoor in the UK is a part of the urban landscape; a mass canvas for creativity that consistently reaches the nation at scale.

We are in a period of unprecedented transformation, with new technology offering advertisers the opportunity to activate campaigns in creative and smart new ways: from choosing exactly the right day part to location-targeted advertising, and campaigns that are activated by weather or traffic speed.

Super-premium DOOH is a fantastic way to bring together new technology and creativity. It is also a brilliant way to deliver “Brand Fame”, as a major study conducted by Clear Channel recently proved. The results didn’t surprise me. The prestige and grandeur of super-premium DOOH creates an incredible visual impact – and I believe really great advertising locations should be as iconic as the brands that advertise on them.

To reflect the rapid changes in our industry, Clear Channel and Campaign are refreshing and rebranding our successful Outdoor Planning Awards as the Outdoor Media Awards, kicking off their second decade.

The Outdoor Media Awards will celebrate the entire industry, with new award categories – including one voted for by the public – all rewarding creative excellence  and ingenuity in outdoor advertising.

Sound exciting? Want to get involved? Watch this space”

Via: Campaign