CNBC launch uncomfortable promo for new TV show "The Job Interview"

To promote their new TV show “The Job Interview”, where real people are filmed at an interview for a real job, CNBC invited real candidates to take part in an outdoor stunt.
The following are real job interviews, with real people, applying for a real job, but with one big catch – it’s all being conducted inside a glass box office right in the middle of Rockefeller Plaza. Just imagine hundreds watching you during a job interview- now imagine millions watching on national TV.
[youtube width=”300px” height=”200px”]YKZqUXb6eHI[/youtube]

Tourism Ireland creates 'Doors of Thrones' from trees blown down in filming location

For over 6 years Northern Ireland has been the home to the filming and production of the HBO series Game of Thrones®. It has become a part of Northern Irish culture and it’s landscape.
On January 2016, the Game of Thrones® filming location, and 400-year-old tourist attraction The Dark Hedges, was hit hard by Storm Gertrude.
Over ten weeks, Publicis worked with Tourism Ireland to transform the trees that fell that day into 10 beautifully crafted, bespoke doors that celebrate Northern Ireland’s heritage and craft. Each depicting an episode from Game of Thrones® season 6 and designed to celebrate the country’s connection with the award winning show.
Each week a new door was installed at the beating heart of a Northern Irish community – the local pub of a Game of Thrones® filming location.
Together the doors now form a pub-crawl through season 6 that spans the length and breadth of the country.
[youtube width=”300px” height=”200px”]wbdN8FFQI3Y[/youtube]
Via: Publicis Ireland

Cannes Lions announce 2017 Outdoor Lions awards

The winners of the prestigious Outdoor Lions Awards  have been announced at the Cannes Lions International Festival of Creativity.
Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco, and McCann New York for State Street Global Advisors’ ‘She ETF’ campaign and ‘Fearless Girl’ statue.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include:

  • David Miami for The Kraft Heinz Company’s ‘Heinz’
  • Ogilvy & Mather, Mexico City for Aeromexico
  • Twiter San Francisco for Twitter
  • ALMAPBBDO São Paulo for Man Latin America ‘Volkswagen Trucks’
  • SCHOLZ & FRIENDS Berlin for Der Tagesspiegel ‘Trump’
  • Proximity Madrid for Bijoux Indiscrets, ‘Orgasm Sound Library’
  • BBH Singapore for Nike ‘Unlimited Stadium’
  • Grey Colombia Bogotá for Tigo-Une ‘Payphone Bank’
  • Saatchi & Saatchi London for Deutsche Telekom ‘Magenta Unleashed’
  • ALMAPBBDO São Paulo for Mars Pet / Pedigree, ‘Dog Channel’
  • Leo Burnett Toronto for IKEA Canada, ‘IKEA: Cook This Page’
  • Ogilvy & Mather Mumbai for ITC Savlon’s ‘Savlon Healthy Hands Chalk Sticks’
  • Publicis London for Tourism Ireland’s ‘Door of Thrones’
  • Publicis Brasil São Paulo for Heineken ‘The Cliché’
  • 180LA Santa Monica for Boost Mobile’s ‘Boost Your Voice’
  • Marcel Sydney for Heineken Asia Pacific PTE. Ltd.
  • Ogilvy New York for Amnesty International’s ‘The Refugee Nation’
  • MediaCom London for Wrigley’s Skittles’ ‘Give the Rainbow’.

Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “With two Grand Prix’ awarded in the Outdoor Lions category for traditional and non-traditional campaigns, the diversity of this year’s winners’ reflects the infinite breadth of creative possibilities that out-of-home offers. For a world-class digital brand like Twitter to use the pure creative canvas of the oldest medium to connect with their audiences, both reinforces out-of-home’s relevance within the media mix, and its powerful relationship with mobile. This is a stunningly simple yet utterly compelling campaign which absolutely captures the magic of our medium.”
He added: “Congratulations to all of this year’s Outdoor Lions winners. Your creativity and innovation confirms that out of home is truly the most creative advertising medium.”
Outdoor Lions Jury President, Bruno Bertelli, Global Chief Creative Officer, Publicis WW, said:
“I understood the magic of outdoor advertising when I attended ad school. They really made us sweat over billboards and OOH activations. For good reason – it’s the ultimate stress test for creatives in the making. Ad schools still put a big emphasis on mastering the medium because it represents the synthesis of simplicity and the basics of creativity.”
In total, the jury awarded Gold Lions to 20 campaigns, six from the US, three each from Brazil and the UK, and one each from Australia, Canada, Colombia, Germany, India, Mexico, Singapore and Spain.
Via: Clear Channel

Sticker stunt on cars encourages public to be sun-smart

South Africa has the 2nd highest rates of skin cancer in the world after Australia, and has one of the highest rates of melanoma worldwide, as far as Caucasians are concerned.
At least 20,000 South Africans are diagnosed annually with non-melanoma skin cancers, and a approximately 1, 500 are diagnosed with melanoma. However, many South Africans dismiss marks on their body and are reluctant to get checked out, and are more concerned about the marks on their cars than on their bodies.
CANSA (Cancer Association of South Africa) aim was to raise awareness of this and encourage the public to be sun-smart. Stickers mimicking that of melanoma were stuck onto the driver’s doors of cars at the beach. Upon noticing the stickers and peeling them off, the vehicle owners would see a message with sun-safe tips on the reverse, which also served as a token for a free screening down to identify potential melanoma risks.
169 dangerous melanomas were identified but due to early detection, could be easily treated.
[youtube width=”300px” height=”200px”]E4BP578bYWk[/youtube]

Napapijri launches ‘secret’ outdoor experience for their new jacket collection

Pitti Uomo is one of the top events in men’s fashion where style gurus and buyers from across the world travel too to discover the latest collections in menswear and accessories at The Fortress in Florence.
For the launch of the new A/W Collection, Napapijri, who were showcasing at Pitti Uomo, wanted to seize the opportunity and engage attendees in a truly unexpected way. As a brand to be lived outdoors, they wanted to escape the buzz of The Fortress to showcase their “The Secret Collection”.
A collection of 5 jackets were to be discovered through 5 mysterious doors placed in the most unexpected spots of the city, with clues dotted around to help explorers find the iconic jackets. These hints all lead to a final destination- a concert hall in the city where a ‘Secret Sound’ show was held by Woodkid.
[vimeo width=”300px” height=”200px”]204020121[/vimeo]
Via: Guerilla Blog

Ocean Collections Drive Stature of DOOH Roadside

Ocean bolsters its position as a leading provider of premium digital out of home locations across the UK with the launch ofThe Ocean Collections.
Two new DOOH collections give brands access to high definition screens in some of the country’s most exclusive postcodes across eight cities, reaching 39.8 million drivers and passengers.
The Ocean Collections curates Ocean’s premium roadside locations into The Portrait Collection and The Landscape, representing a total of 39 screens in 21 handpicked locations placed on the busiest arterial routes.
They encompass some of the UK’s most iconic digital locations including Holland Park Roundabout, Liverpool Media Wall and Two Towers West.
Ocean group marketing director Richard Malton said: “Since 2007, Ocean has been developing its national offer, building the best large format digital roadside sites which, together, demonstrate an enhanced DOOH national portfolio.
“The Ocean Collections comprise the best digital landscape and portrait locations across the UK which research proves create emotional impact and generate lasting brand recall. These are highly versatile collections of screens, responding to customer demand for effective national coverage, which can be purchased to meet any brief be it by day, retail hours, commuter peaks, a week or beyond. People will ask for The Ocean Collections by name.”
The Landscape Collection

  • 10 Digital roadside landscape locations
  • 16 High Definition Screens
  • London, Birmingham, Manchester, Liverpool, Bristol and Leeds
  • 14.5 million fortnightly impacts

The Portrait Collection

  • 11 Digital roadside landscape locations
  • 23 High Definition Screens
  • London, Birmingham, Manchester, Newcastle and Edinburgh
  • 26.4 million fortnightly impacts

Via: Outsmart 

Colourful Murals Appear On Roads Only When It’s Raining

A group of designers from South Korea found a way to fight those gloomy days when it just wouldn’t stop raining. Together with Pantone they brought back the colours to Seoul by creating huge vibrant paintings on the streets which appear when it’s raining.
Their project is titled “Project Monsoon” and, as the name suggests, was created for the annual monsoon season when it rains for as long as 3 weeks. The artists  used special hydrochromatic paint, which stays invisible until it gets wet.
“Inspired by South Korea’s culture of emphasizing the importance of the flow of rivers, the paintings utilize Korea’s topographical features that create a flow and puddle of rain water in every street to fill the streets with color and life,” the artists write about their project. So, get a ticket to Seoul and grab an umbrella, because rainy days are nowhere near depressing there!
The images were released as the teaser of the project and also “to give people something to look forward to this year’s monsoon season.”
Via: boredpanda

North Face Campaign Uses Weather Triggers to 'Embrace the Outdoors'

For The North Face’s first campaign with Posterscope we used our partnership with Liveposter to bring to life what the brand is all about, embracing the outdoors. By using weather triggers we were able to update the copy in real time displaying a ‘Never Stop Exploring’ creative when the temperature was above 10*C & a product related ‘Thermoball Jacket’ creative. This ran across a range of digital formats including the iconic One Piccadilly site located in the heart of London’s Piccadilly Circus.
This campaign is another great example of how we can use our partnerships to make DOOH more relevant than ever. Reaching our audience at the right time & within the right mindset.

Outdoor Media Centre appoints Tim Lumb as Insight and Effectiveness Director

The Outdoor Media Centre (OMC) has announced the appointment of Tim Lumb as the marketing body’s first Insight & Effectiveness Director. As part of the new team that’s helping to reinvigorate the OMC, Lumb, Microsoft Advertising’s former UK Research Manager, will be ensuring that insight and effectiveness are central to the planning of Out Of Home (OOH) campaigns.
Lumb’s appointment follows the recent announcement that the OMC is collaborating with the IPA Outdoor Group to launch a pioneering series of OOH Forums for the industry – the first being to demonstrate the effectiveness of OOH advertising.
With over 15 years’ experience, Lumb has an extensive background in consumer and advertising research having worked at EMAP as a Senior Researcher. He then joined Microsoft Advertising where, for the past five years, he led the company’s UK thought leadership and advertising effectiveness programme. At the 2014 IAB European Research Awards, his research into UK families won the Best Consumer Attitudes and Behaviour Study category.
Commenting on the appointment, Alan Brydon, CEO of the Outdoor Media Centre said:  “This is a golden age for Out Of Home advertising and insight will play a fundamental role in demonstrating the power and effectiveness of the medium. Tim’s extensive experience at Microsoft will be invaluable in helping us drive this and we are thrilled to welcome him to the team.”
Tim Lumb, Insight & Effectiveness Director of the Outdoor Media Centre added: “Right now, Out Of Home is in a hugely exciting era with the amazing possibilities that mobile tech and data bring to such a creatively rich medium.”

The Real World June 2015

Posterscope’s latest monthly market update The Real World containing latest industry news, key facts and figures and cool out-of-home campaigns is available to read on Slideshare.