To celebrate the exhibition, an innovative app called CHROMA was launched. The app invites people of different races and skin tones to take a picture of themselves. The app then detects the color of of that person’s skin, and complements it with another person’s skin tone, to create a personalised poster which celebrates diversity, and become ‘the colours of the exhibition’.
Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism. Some of these will then be printed and spread on OOH across Paris.