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Peugeot Creates Social Poster Campaign to Launch New 108 Model

Peugeot has teamed with designer Adam Pobiak to create 108 limited edition silkscreen posters to push its new 108 model and is offering fans the chance to win one via a new social campaign.
With help from social marketing agency 33seconds, the car marque will use CRM to identify and reach out to new owners of the 108 and ask them to tweet and share a photo of them with their new car, holding up a sign with the hashtag #My108.
The first 108 to take part will win one of the limited edition posters, with other entrants set to receive a digital print.
The campaign aims to promote the personalisation element of the new car: with each poster individually numbered with an abstract interpretation of the creative themes.
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Via: The Drum

Peugeot 'drives sensations' at Euston

Peugeot has booked a two-week nationwide campaign to promote the new Peugeot 308 – the new stylish high-tech hatchback.
Peugeot has wrapped the Euston Immersion Zone and taken over the digital escalator panels and backlight display in a creative that captures the Peugeot brand signature: ‘Motion and Emotion’, and strapline: ‘Driving Sensations’.
Continuing to immerse consumers in the brand as they make their way through the station, the campaign will also run on the Transvision screen and Euston Motion, the nine full-motion, interlinked digital screens, surrounding the concourse.
Following the commuter journey, the campaign is also running on roadside locations nationwide.