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Adidas launches Supercolor with Hackney light show

Sportswear brand Adidas Originals celebrated the launch of its new Superstar Supercolor range with an interactive light show over London’s Hackney Reservoir last week (1 April).

More than 60 interactive lights lined the venue, which were controlled by guests through Twitter. Participants could choose from five colours selected from the 50-strong Supercolor collection and tweet their choice, along with the hashtag #supercolor.

Clothes also appeared floating above the water along with a ‘smoking gun’ trefoil, in a nod to the campaign film starring Pharrell Williams. The singer appeared on a screen to thank guests for coming just before 9pm, before the Supercolor Live synchronised laser and music experience began.

Dance music act Koreless performed live as a lightshow designed by Marshmallow Lazer Feast took place.

Other highlights inside the main venue included Supercolor Wheel, a doodle-board made from all 50 trainer shades, and the Sneaker Tree, where the new product line appeared to grow organically from a tree’s branches.

Adidas worked with psLIVE UK to create the experience, along with Carat and John Doe Communications.

Timberland project around London

To promote Timberlands SS15 collection, psLIVE and Posterscope activated a collaborative campaign, using a variety of OOH formats nationally. The communications objective was to promote Timberland as a lifestyle product that is both suitable for in and out of the city.
In addition to traditional OOH formats national Bus T-Sides, Supersides, small and large format digital sites, psLIVE are targeting commuters with a series of static and motion projections. The projections will infiltrate the streets of London over three weeks in surprising outdoor, high impact locations, relevant to the Timberland target audience.

psLIVE use Guerilla Projections to Display Ape Messaging in London and Edinburgh for the Launch of Dawn of the Planet of the Apes

For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle.
This one day activation aims to raise awareness of the movie and promote the ‘apes versus humans’ strategy in an innovative way, using never before seen synchronised projections.
The activity forms part of a wider national campaign which will roll out across high impact digital screens, bus T-sides and beer mats, and also featuring live updates.
To receive more information and all the latest updates follow #dawnofapes or check out the website – www.dawnofapes.co.uk.