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Commuters in Amsterdam have fun waiting for public transport in Tram Roulette

How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.
Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using  special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on  the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
TBWA/NEBOKO and in-house production Vidiboko produced this outdoor special in cooperation with JCDecaux.  
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Via: JCDecaux Netherlands
 
 

Moscow Introduces New Age Transportation with Futuristic Trams

Russia-based research and production company Uralvagonzavodhas unveiled their highly futuristic trams at the Innoprom-2014.
Called the ‘Russia One’ or ‘R1’, the tram can run for 50 kilometers on batteries alone. This innovative tram also has an overhanging cabin nose that gives the driver a 30% wider view around that can minimize road accidents.
Its interior is modern and stylish as well, with the capacity to carry 190-270 passengers at one time, depending on its configuration.
Despite its sleek exterior, the construction of the tram is cost-efficient, with the body made of composition materials and Russia-made bogies—the vital area where wheels meet rails, that are significantly cheaper.
Via: Design Taxi

NFC Payments to Be Tested on the London Underground

Oyster card readers have been updated with the tech to allow travellers to tap through using just their mobile.
Transport for London is reportedly readying itself to launch mobile payments using the NFC chips in a device, reports Cellular News.
Contactless payment solutions are already available with the transport authority that uses its own MiFare payments cards, and recently added support for contactless debit cards.
The current Oyster card readers – which use RFID technology – have been given the NFC treatment, which will allow travellers to tap in and out using just their mobile device.
Shashi Verma, director of customer experience with TfL, commented: “We are doing some testing to see how the devices perform on the system and welcome any new payment technologies that meet the relevant industry standards and enable sufficiently fast transaction speeds.”
It is expected that travellers would need to top up their mobile wallet, similar to how they use an Oyster card.
London buses are also expected to move over to contactless payments, ditching cash transactions completely.
Via: Mobile Entertainment