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QR code made from trees allows passengers to scan it from the sky

In China, QR codes are insanely popular and are used by everyone, from big retailers to buskers, for a variety of purposes, from sharing information to making payment.
The Xilinshui village in Hebei has used 130,000 Chinese juniper trees to create the biggest QR code ever. The code measures 227m (744 ft) along each side and is designed to be scanned by passengers as they fly over on planes travelling to Beijing. The trees range from 80cm to 2.5 metres in height, so that the code can actually be scanned.
After scanning, the code takes you to Xilinshui’s official tourism page on WeChat, China’s biggest messaging app. With all the coverage generated, people may also be able to scan the code from images, so the stunt has an even wider reach than perhaps intended.
Via: PR Examples

Blocks's Smart Watch Offers Link between Wearable Tech and OOH

Blocks Developers are developing an open-platform, modular device.
With the aim of being fully customisable, the Blocks smart watch can be fitted with a variety of LED, E-Ink and touchscreen displays and software add-ons, including gesture control and GPS.
The watches will be able to be integrated with QR-code recognition and contactless payment, which means that they could be used to interact with out-of-home screens and advertising. The open source nature of the platform means that developers will be able to develop apps to integrate Blocks with other web-connected devices.
Via: Output Magazine

QR code alternative turns printed content into a library of links

Imaging and electronics company, Ricoh, have created a new technology called ‘Clickable Paper’ which could change the way we interact with OOH advertising.
The technology lets you click on an image without zooming in on a code or logo first, after which you’re directed to a range of options, such as an Amazon link, a YouTube video or a website…you can also tweet or share the information on Facebook.
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Via: psfk

The Guinness QR Code Glass

QR codes on these pint glasses can only be activated when filled with Guinness.  Scanning the code with a smartphone creates tweets about the pint, status updates, Foursquare check-in’s, downloads coupons and promotions, and can invite your friends to join you.
Via: adsoftheworld