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Layton’s Mystery Journey appears at Waterloo Station

To promote the launch on mobile of “Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy”, the newest puzzle video game from the Professor Layton series of strategic mystery games, MKTG created an interactive experience at Waterloo Station.
LaytoLL - Waterloo -5259 1n’s Mystery Journey Waterloo activity is a giant puzzle installation that is part of a ‘Real World Puzzle Solving’ campaign which is taking place across 10 countries across the globe kicking off in Japan on 20th June.  The UK activity, named ‘Full to the Brim’, took place at London Waterloo station for four days from Thursday 20th July to Sunday 23rd July 2017 and featured over 700 stencilled top hats toppling out of a doorway. In amidst the cascade of hats, 4 mystery hats were placed with letters that corresponded with the answer to the puzzle.  Commuters and members of the public were given the opportunity to participate in an instant prize draw by solving the puzzle and sharing their answer on Layton.World, or by simply sharing a photo of the activation online to win an on the spot prize of either a £25 Google Play or iTunes Gift Card
The activity is part of a multi-channel campaign, with a website launched on June 20th (https://layton.world/). The website will remain live for a period of 3 months. Over the course of this period, 50 puzzles will be made available to players worldwide to solve, with participants that solve all 50 puzzles online entered into a fantastic grand prize draw.
The App version of the game, available on iOS and Android, was released worldwide on the 20th July and the UK activity was produced to tie in with the launch. The Nintendo 3DS version of the game will be released early autumn (October).

Doddle Transforms 27 UK Rail Stations in First Ever Outdoor Campaign

Doddle, the new parcel collection, returning and sending service located in and around train stations across Britain, has launched a major nationwide Outdoor campaign. It is designed to drive awareness of the innovative service which offers added convenience and choice to consumers allowing them to choose exactly how, when and where they receive and return online purchases.
The campaign will be live in 27 of the UK’s busiest stations, and is set to dominate major commuter stations including: Waterloo, Victoria and Cannon Street. It has been planned and booked with JCDecaux by Walker Media and Posterscope and will be running throughout the Christmas period on a variety of digital, static and ambient media, including the famous Motion@Waterloo screen.
Paddy Earnshaw, Chief Marketing Officer at Doddle, commented: “We are turning these stations ‘Doddle purple’ with great creative aimed at raising awareness and interaction with our new brand. Maximising exposure to our core audience of commuters is funademental; after all they will be the ones benefitting from the convenience of the service.”
Catherine O’Leary, Senior Client Manager at Posterscope, commented: “This is a great example of location-specific OOH that reaches the target audience at the right place and at the right time. Doddle’s collection and returns points are located in close proximity to the media making the campaign contextually relevant to when consumers are most likely to need their services.”
Glenn Iceton, Group Business Director at JCDecaux, said: “Doddle’s campaign is a fantastic example of a brand using digital, wraps and banners to create an immersive experience for time-pressed commuters and visitors at rail stations throughout the UK. We are delighted that they have chosen to launch their first Outdoor campaign with us, driving awareness of their service just in time for Christmas.”

King’s Cross Named Best Station

King’s Cross has been voted the best railway station in the world for food and drink at the 2014 International Airport and Rail Station Food and Beverage Awards.
The judges were impressed by the remarkable transformation of King’s Cross Station, with the £500m refurbishment that transformed the station into a destination hub for retail and travel. The iconic western concourse, which opened in 2012, is the largest single-span structure in Europe and provides three-times more space than the previous station, with a wide range of shops, and food and drink outlets.
Hamish Kiernan, Network Rail’s Commercial Director of Retail, said: “King’s Cross station has undergone an amazing transformation into a first class railway station and destination for retail, leisure and business. From the outset, our approach has been to create a high quality environment and brand mix that positions King’s Cross as a hub of convenience for travellers as well as people who live and work nearby. Since opening the western concourse two years ago, we’ve seen dramatic improvements in passenger satisfaction and consistent growth in turnover sales. For King’s Cross to now be recognised as an example of excellence on an international stage is a proud achievement for Network Rail and our retail partners.”
Tom Caine, King’s Cross Station Manager, said: “It’s fantastic that King’s Cross has been recognised internationally as a destination station. We’re already one of the busiest stations in the country for rail travel and we’re seeing more and more people choosing to spend time here to relax, shop, eat and drink.”
King’s Cross Station delivers a footfall of 573,716 commuters a week.
The 2014 International Airport and Rail Station Food and Beverage Awards are organised by The Moodie Report and The Foodie Report.
Via: JCDecaux

JCDecaux Partners with Hachette UK for Twitter Book Club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

JCDecaux’s @RailBookClub scheme broadcasts book reviews and recommendations, sourced through Twitter, on digital screens in train stations across the UK. The out-of-home media owner launched the club in July 2013. Book publisher Hachette UK is its first partner.

The partnership will have the pair working together to create content for the club. It will give JCDecaux access to signed publications, limited edition manuscripts and other collateral to offer commuters, followers and clients through digital media.

The company will also gain access to authors such as Martina Cole, Jill Mansell and Cressida Cowell for events such as live Q&As, book readings and other one-off events.

Via: Brand Republic