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Tennent’s Lager serves up a brrr-illiant billboard during the snow

With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.
The brand has transformed a 34-metre billboard into the UK’s biggest snowball target, located next to Glasgow’s River Clyde and appearing next to the city’s Squinty Bridge.
Via: The Drum

Audi and BMW engage in a billboard war

BMW started a war with Audi by mounting an outdoor banner right in front of Audi’s showroom. The banner read, “It’s never too late to change your mind.”
So Audi, responded with another banner right behind BMW’s one saying: “LOOOOL, you don’t change from a winning brand.”
The “LOOOOL” showed in Audi’s banner was created using its rings in the logo.
Via: Ads of the World

Netflix’s Fun Outdoor Campaign Features 100 Movie & Television GIFs

For the launch of Netflix in France, Ogilvy Paris came up with a fun outdoor campaign featuring 100 different GIFs from movies and television shows.
Located at bus stops, train stations and malls, the billboards showed looping videos that “reacted” to current events like sports and the weather.
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Via: Design Taxi
 

This Interactive Subway Ad has a Surprising Twist

Earlier this year, we wrote about Apotek’s interactive subway ad in Sweden that showed a woman’s hair being blown by the wind of a moving train.
The viral ad has inspired a similar idea, but instead of selling hair products, this new ad intends to send a “hair-raising message” to commuters for a good cause.
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Via: Design Taxi
 

Nike Creates LED Basketball Court with Motion-Tracking and Reactive Visuals

UK-based ideas and innovation company AKQA has collaborated with Nike to design a reactive LED basketball court in Shanghai, China.
Called ‘House of Mamba’, the court was developed to coincide with the Nike RISE campaign.
The floor of the court features motion-tracking and reactive LED visualization technology that will display American basketball player Kobe Bryant’s very own training drills so that aspiring players can adopt his training strategies and practice alongside him.
Other than the LED technology, the innovative court can also track mistakes and record them down for improvements.
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Via: Design Taxi

The Eyes Follow You Down the Street

The Wellcome Trust has set up two massive pairs of eyes in the windows of their London headquarters to watch over Euston Road and react to people passing by. The artwork, ‘Eye Contact,’ by Peter Hudson is a video installation made from real footage taken from the eyes of 68 volunteers. The giant screens then recreate digital eye-scapes that consist of over 650 coloured pixels, lit by 16,000 LEDs. These are programmed to change throughout the day — rolling, staring, flirting — before they close at sunset when the building goes to sleep. And if that’s not weird enough, the eyes are set to pop open if anyone passes by at night.
Via: Londonist

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