IKEA Creates a Fun Vertical Wall-Apartment that You Can Climb

To promote the opening of the 30th IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture.
The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position. Hand grips and steps are even installed on the artificial wall for rock climbing purposes.
Members of the public are invited to climb the wall, with a safety harness and guidance from a professional, to try out the furniture in a fun and unique way.
Via: Design Taxi

JCDecaux Airport Hire Rob Elms

JCDecaux has announced that Rob Elms has been appointed as the new Sales Director of the Airport division.
Currently Head of Trading at Future plc, Rob has a wealth of media experience working for both agencies and media owners, including: MediaCom, MediaVest and MEC. Rob will head the sales team responsible for 8 UK airport and rail environments, including Heathrow.
Via: JCDecaux