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The World’s First Streets Named After Street Kids for Door Step School

As you can imagine, it’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance.
Video below:
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JCDecaux's Season's Greetings Showcase

Children from over 10 primary schools have been chosen by JCDecaux to bring ‘Season’s Greetings’ messages to the public with digital screens nationwide across retail, rail and roadside locations throughout December.
Schools taking part include: Ridgeway Primary Academy in South Shields and Low Road Primary in Leeds, selected via Virgin Trains East Coast – in addition to Millbank Primary in London and Pleasant Street Primary in Liverpool.
Additionally, in Edinburgh, JCDecaux teamed up with The City of Edinburgh Council to run a city-wide competition, with the winning artwork from multiple schools showcased across bus shelters on Princes Street.
Head teacher Michael McCarthy from Ridgeway School in South Shields said: “This was a fantastic opportunity to showcase the wide range of art produced by our pupils and to bring it to a wider audience. The children were thrilled to be involved. This initiative shows the impact that just one person can have on others, and that by doing something good you can positively impact on many. It’s really put our school on the map, and I’m delighted that we are bringing season’s greetings to people out and about shopping and travelling.”
Jennie Pitt, People Engagement and Corporate Responsibility Manager at Virgin Trains East Coast, said: “We are always looking for ways in which we can work with our local communities. We are delighted that JCDecaux approached us to host the artwork of children from local schools in stations across our route.
“The children have done an amazing job, their artwork will bring festive cheer to our station environments.  We know it will be enjoyed by the many customers that will be passing through our stations throughout the Christmas period.”
This is the second year that this festive initiative has run across JCDecaux’s digital content channel.
Locations where the showcase can be seen includes major rail hubs across London e.g. Euston, King’s Cross, Liverpool Street, London Bridge, St. Pancras, Victoria and Waterloo as well as Brighton, Glasgow, Leeds, Liverpool Lime Street, Manchester Piccadilly, Newcastle Central Nottingham, Sheffield, York to name but a few.
It will also be showcased across retail screens UK-wide including major shopping destinations such as Bluewater, Brent Cross (London), Bullring (Birmingham), Eldon Square (Newcastle), Intu Lakeside, Liverpool One, Trinity Leeds, St David’s (Cardiff)