Among the outdoor specialist agencies Postercope is out in front with eight nominations, while Kinetic had five shortlisted entries, Talon has four, Rapport has three and Meridian has two.
This is the eighth year of the outdoor planning awards and winners of the five award categories and the Grand Prize, selected from the five category winners, will be announced at an invitation-only event on 23 April.
The judges included leading media planners including Adam Foley, the head of strategy at Starcom MediaVest Group, Ian Edwards, the managing partner, strategy at Vizeum and Hamid Habib, a managing partner at OMD UK.
Chris Pelekanou, the commercial director at Clear Channel UK and one of the judges, said: “Great planning in outdoor advertising helps brands connect with their target audiences with pinpoint precision. I was blown away by the brilliant planning behind this year’s entries.
“This is the eighth year we have run these awards with Haymarket Brand Republic Group and my fellow judges agree that this has been one of the most inspiring set of entries since the award’s inception.”
Philip Smith, the head of content solutions and Studio, Haymarket Brand Republic Group, chaired the judging panel.
Also on the judging panel were Jo Lyall, the joint head of client leadership at Mindshare; Mike Baker, the chief executive of the Outdoor Media Centre; Sally Weavers, the managing director at Initiative; Sarah Leach, the connections and media director for North West Europe and the Nordics at Coca-Cola, and Simon Andrews, the founder of Addictive.
Each of the five category winners will receive a prize of £1,000, while the overall Grand Prize winner will receive £30,000 of advertising space with Clear Channel for the winning client and a luxury short break for two for the winning planner.
For more information on the awards please visit: www.clearchannel.co.uk/planningawards.
The full list of shortlisted entries for 2014:
Best use of digital in outdoor
Danone, “Volvic juiced” by Kinetic, MEC, Frank PR and Grand Visual
Google, “Google outside” by Talon, OMD UK, R/GA and Grand Visual
Johnson & Johnson, Benadryl “social pollen count” by Kinetic and MEC
Mini, “Mini not normal” by Posterscope, Vizeum, Iris, Liveposter and Koffeecup
RBS Group, NatWest “NatWest mobile banking” by Meridian, ZenithOptimedia and Liveposter
Best use of outdoor in a multi-media campaign
BSkyB, Sky Broadband, “fibre launch” by Rapport and MediaCom
Confused.com, “quickquote” by PHD and Talon
Fox Home Entertainment, Skyfall, “Skyfall DVD” by Posterscope and Vizeum
Mattel, Scrabble, “#scrabblechallenge” by Posterscope, Carat and Liveposter
Pepsico, Tropicana, “paint London orange” by OMD UK
Specialist Holiday Group, Sovereign Luxury Holidays, “stark contrast” by Rapp Media
Best use of continuity in outdoor
BT, BT Sport, “channel launch” by Posterscope and Liveposter
Coca-Cola, “#shareacoke” by Posterscope, Vizeum, MediaCom and Liveposter
Nestle, Nestle Confectionary, “long term laydown” by Posterscope
Samsung, Multiple Brands, “long term holding” by Rapport and Cheil
Sony PlayStation UK, PlayStation 4 “PlayStation 4 Launch’ by Manning Gottlieb OMD, Talon, Grand Visual, Curb Media and Drum
Best use of innovation in outdoor
British Airways “#lookup” by OgilvyOne and Posterscope
O2 “4G” by Meridian Outdoor, ZenithOptimedia and Newcast
Unilever, Lynx “Lynx Apollo” by Kinetic, Mindshare and Grand Visual
Best use of multiple formats in outdoor
Art Everywhere by Posterscope and Vizeum
Camelot, National Lottery Instants, “surprising numbers” by Havas Media, Talon, Grand Visual and OMD UK
Diabetes UK, “care connect campaign” by Kinetic and The Gate Worldwide
Microsoft, Microsoft Office 365, “work from anywhere” by UM London, Rapport
TSB, “launch of TSB Bank in the UK” by Kinetic and MEC
Virgin Trains, “fly Virgin Trains” by Manning Gottlieb OMD
Via: Brand Republic