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São Paulo uses street artists to communicate important initiative to help the homeless

São Paulo has a significant number of homeless people on the streets. Despite numerous public shelters, many have empty beds every night. One of the reasons: the homeless do not want to abandon their dogs, which are not usually accepted in shelters. Now, the new units accept and guarantee space for the pets, but unable to communicate this to people who did not own phones, TVs or were not active on social media, the beds remained empty, while hundreds of people continue to sleep on the sidewalks.
To communicate this change to the homeless, São Paulo City Hall decided to create a new communication channel, with a direct impact. 5 different street artists, transformed the roof of viaducts, and underpasses, where the homeless people are usually found – especially at night before going to sleep –, in a direct and effective media, with the main goal getting those in vulnerable situations to have the opportunity to sleep with comfort, safety and dignity, without compromising their pets.
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Via: Ads of the World

Secret Miniature Rooms Hidden In Milan’s Manholes

What’s better than stumbling upon a secret space? We all like to discover hidden rooms, don’t we? Italian artistBiancoshock’s latest project taps into this curiosity.
Borderlife is a street art intervention by Biancoshock in which three abandoned manholes in Milan’s Lodi district have been transformed into miniature dwellings. The three domestic settings are located in maintenance vaults and hidden underneath heavy metal doors. Each miniature dwelling offers a different domestic space — a shower including a clean towel, a kitchen with all necessary cookware, and a hallway completed with a classical painting.
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The motivation for Biancoshock’s project goes even deeper than the manholes. With Borderlife the street artist wants to make us aware about the distressing living conditions of many fellow humans who are forced to live in confined spaces, especially manholes. He got his inspiration from the reportedly hundreds of people that are occupying manholes and sewer systems in the Romanian capital Bucharest.
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Although Borderlife may look like an innocent, fun intervention, its message is a strong one. As Biancoshock stresses, “if some problems cannot be avoided, make them comfortable.”
Via: Pop Up City

Chalk Street Art Character Interacts with Surrounding Landscapes

Little green Alien brings a smile to peoples’ faces all over Ann Arbor
Some people might still have their doubts about street art, but the city of Ann Arbor has accepted the idea whole-heartedly thanks to the adorable chalk illustrations of David Zinn. His work features a little green alien called Sluggo, who can be found interacting with other imaginary characters all over the city. Created with chalk, charcoal and found objects, each piece is completely improvised, and has proven to be a huge hit with the local children.
Part of what makes Zinn’s illustrations so special is that they aren’t meant to last forever – rain, snow and street cleaners all pose a threat. In an interview with the Ann Arbor news, he said, “Really it’s pointless, other than hopefully it cheers someone up.” More than that, the art aims to mystify people and shake them out of their usual reality in order to appreciate the moment.
Sluggo can be found marching through double yellow painted lines, tracking yellow foot prints along his way, sitting on tropical islands, fishing in the sidewalk, and attacking leaves with a rake – to name just a few.
His art isn’t just for show either, as there have been times when people decide to make their own changes to the art. On one such occasion, Zinn returned to check on a cute little rainbow-colored alien with a hole in its stomach, and was happy to discover that someone had left a pile of Skittles in the middle of the alien’s belly.
Via: psfk