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World's First Touch-Sensitive Playable Posters

In New Zealand, beer brand Beck’s has created ‘the world’s first playable poster’:
The world-first technology uses touch-sensitive conductive ink and a flat-panel speaker to deliver the sound.
The playable poster, at present in an ‘experimental’ phase, has been created to promote local musicians. According to the video, they’ll be appearing on ‘popular music street poster sites’ and at Beck’s venues around the country throughout May – dubbed ‘New Zealand Music Month’.
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Via: PR examples

PlayStation: The Electric Shock Machine

Playstation have created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game.
People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds… If you make it all the way, you win the new game! Great stunt for Playstation Belgium, created by TBWA.
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Via: Digital Buzz Blog