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WaterAid uses empty water buckets to raise awareness of child poverty

WaterAid has placed 800 empty water buckets along the River Thames to represent the number of children who die every day due to a lack of clean water.

The activation is part of the charity’s Untapped appeal which raises awareness of the one in nine children who don’t have clean water, and one in three without a “decent” toilet.
WaterAid says that each of the colourful buckets in the installation could hold enough drinking water for one child a week.
The work has been created by PR agency Tin Man with KGA supporting production.
Marcus Missen, director of fundraising and communications at WaterAid, said: “Every day, millions of children miss out on school and have no time to play with friends because they have to collect water for their families. Often, the water is so dirty it can kill them.”
Via: Campaign Live

WaterAid Launches To be a Girl Appeal with Exterion Media

International development charity WaterAid has launched its To be a girl fundraising appeal by unveiling a series of shocking adverts on over 3000 buses throughout the UK, highlighting that for millions of girls living without access to safe water or somewhere to go to the toilet, life is no fairy tale. Working in partnership with Exterion Media, the bus campaign will be seen by an audience of 37 million people over the next two weeks.
The campaign highlights how life without access to clean water and toilets is tough for everybody, but the consequences of not having these basic services affect women and girls the most. They often spend hours each day collecting water and are left vulnerable to violence and sexual assault when going to the toilet in the open.
WaterAid are aiming to raise £1million through the appeal and the UK Government will match all donations from the UK public, helping to bring safe water and sanitation to over 130,000 girls around the world.
WaterAid is also inviting the public to answer what it means to them To be a girl through their interactive online hub www.tobeagirl.org, featuring stories from girls around the world, including Madagascar, India, Uganda, Nepal and Burkina Faso
A whole host of celebrities are lending their support for the To be a girl appeal, including Samantha Barks, Ellie Simmonds, Rachel Stevens, Laura Whitmore, Helen Lederer and Suzi Perry.
To find out more about WaterAid’s To be a girl appeal, go to www.tobeagirl.org or support the appeal by texting GIRLS to 70300 to donate £3 to WaterAid.
Via: Exterion Media

HSBC and WaterAid Celebrate World Water Day with Interactive Water Display

HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters’ names to celebrate World Water Day on Saturday 22 March.
The water fountain, or Aquascript, spelt out the names of WaterAid supporters who had texted the word ‘everyone’ and their name to 78866 or tweeted their name using the hashtag #Everyoneeverywhere.
HSBC is WaterAid’s biggest corporate partner and its HSBC Water Programme, which aims to reach 1.1 million people in Asia and Africa with safe water, supported the Aquascript.
Oritsé Williams, a member of the band JLS, attended the Aquascript’s launch yesterday and his name was the first to be displayed on the wall of water.
Via: Brand Republic

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