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Centro Extends Bus Shelter Contract with Clear Channel Until 2016

Clear Channel has announced it will continue to sell advertising on bus shelters in the West Midlands until June 2016 after Centro, the body responsible for delivering public transport in the region, extended its contract by two years.
Clear Channel will upgrade more than 1,000 bus shelters to become part of their global Connect Mobile Platform, which launched last month. This upgrade will let people tap or scan these panels with their smartphones using Near Field Communication (NFC) or QR code technology to access exclusive content, including videos, games and vouchers. Centro will also work with Clear Channel to explore installing digital screens on the busiest high streets.