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Ocean's Digital Out of Home Network Becomes Fully Wi-Fi Enabled

Ocean has launched Ocean Labs, a dedicated department of creative, technical, experiential, data and DOOH specialists.
www.oceanoutdoor.com/labs
The division launches this week with the roll out of wifi across Ocean’s digital out of home locations, allowing brands to run responsive campaigns which directly connect audiences with exclusive content.
Ocean marketing director Richard Malton said: “DOOH and connectivity go hand in hand.  For advertisers and brands this means they can now plan and execute seamless campaigns across digital out of home, leveraging the proven emotive response that large format digital outdoor delivers to make their creative content work even harder.”
Trials with partner brands have been running on Ocean’s full motion screens in Canary Wharf, London, St Enoch Glasgow and The Screen @Eat Street in Westfield, London. Wifi services will now be rolled out across The Grid (eight screens in six cities) immediately.
Ocean Labs is headed up by Catherine Morgan who said: “What makes this roll out compelling is the immediate call to action it gives advertisers in the all important retail environment. Whether it’s a chance to download an exclusive movie trailer, win a car, get to the head of the queue in a fashion sale or a superb daily deal, the advent of wifi is an out of home game changer.”
Commenting on the launch, Rob McGlynn, technical director of Hyperspace at specialist Posterscope, said: “The data capacity of Ocean’s wifi offers incredibly fast download speeds.  This allows brands the all important chance to establish an immediate and relevant connection with people in city centres and retail environments over and above DOOH’s impressive broadcast capability.”

Read All About it on Paper Towels

To drive more people to its website, Mexican free newspaper Mas Por Mas rigged some paper towel dispensers to print out the latest real-time news.
Working together with agency FCB Mexico, they installed printers inside selected paper towel dispensers, and connected them via WiFi to the paper’s daily newsfeed.
Each time the dispensers detected a person’s hand, they would print out the latest news on the paper towels. Using special powered ink, the printed news won’t leave any stains on the person’s hands.
On each print-out is also a QR code that directs people to the newspaper’s website. According to the video below, the campaign was a success; unique visitors to the website increased by 37% in the first two weeks.
[youtube width=”300px” height=”200px”]sfjFgFYBEmA[/youtube]
Via: Design Taxi

Limited Space Buys Brandspace and Wi-Fi Specialist

Limited Space Media Group (LSMG), the outdoor media owner, has bought the brand engagement specialists Brandspace and the Wi-Fi advertising company MOOH, in a deal worth up to £3 million.
LSMG said the two acquisitions would add fresh expertise and brand engagement to its portfolio and broaden its offer of providing content to consumers via digital screen, mobile and visual media.
MOOH’s Wi-Fi networks include the London Underground, Hilton Worldwide and First ScotRail. Brands are able to connect with millions of consumers every day when they access the Wi-Fi via their smartphones and tablets.
Brandspace provides agencies and brands with expertise in experiential marketing campaigns in high-footfall locations, such as shopping centres and major transport hubs.
MOOH will continue to operate under its existing business structure, headed by its founder and managing director, Paul Grundy, while Brandspace will continue under the leadership of its managing director, Danny Press.
The deal is worth an initial £2.25 million, but the entire transaction could be worth up to £3 million if an incentivisation programme with Brandspace and MOOH’s management team comes to fruition in the years to come.
LSMG now comprises five complementary media businesses, which are focused on consumer engagement across channels.
The acquisitions of MOOH and Brandspace follow the rollout of LSMG’s digital screen network, Digital Showcase Media, last month.
LSMG was itself the result of a merger in August 2013 between the shopping mall specialist outdoor media owner Limited Space, founded by Matt Gordon and Samantha Sida, and Integrated Signage Solutions.
Via: Brand Republic
 

Augmented Reality Maps Lead The Way To Free Wi-Fi

Japanese telco NTT and navigation content service provider NAVITIME Japan have partnered to make finding free Wi-Fi in Japan easier through an app with an augmented reality (AR)  feature.
Through the “Free Wi-Fi Spot Search” feature in the NAVITIME For Japan Travel app, locals and tourists can perform offline search for the nearest free Wi-Fi spot. The app provides users with navigation solutions in English, including directions to popular tourist spots and routes for public transit systems.
The new Wi-Fi search feature lets users find the nearest Wi-Fi location even when offline. The feature comes with an AR mode and users just need to hold up their mobile screens and the app overlays information like the distance and directions to the nearest free Wi-Fi destination.
The app provides information on over 50,000 free Wi-Fi spots provided by NTT FREE Wi-Fi, FREESPOT, and Starbucks. App users will be able to obtain an ID and password for NTT East’s FREE Wi-Fi service for two weeks free of charge. The offer is available initially on a trial basis until September 30th.
The app was created to help visitors find Wi-Fi stations when traveling in Japan. According to NTT’s press release, a survey by the Japan Tourism Agency revealed that access to free public wireless connection is a main concern of tourists visiting Japan.
NAVITIME for Japan Travel can be downloaded from the iTunes store or from Google Play.
Via: psfk

Public buses lure riders with on-board augmented reality entertainment

To attract more people to take the bus, the public transit system in Aberdeen, Scotland placed augmented reality technology on the backs of the bus seats allowing passengers to view interactive videos when they scan the trigger with their smart devices. The on-board entertainment systems were first placed on First Aberdeen buses, which feature free Wi-Fi.
To stream the channel of interactive videos, passengers need to first download the free First Scotland augmented reality app from Google Play or the App Store and then scan the trigger with their smart devices.
The interactive video channel include videos containing interviews with staff, information about the services, movie trailers or schedules. Passengers can also buy movie tickets through the channel or just surf the internet.
Via: psfk