Cannes Lions announce 2017 Outdoor Lions awards

The winners of the prestigious Outdoor Lions Awards  have been announced at the Cannes Lions International Festival of Creativity.
Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco, and McCann New York for State Street Global Advisors’ ‘She ETF’ campaign and ‘Fearless Girl’ statue.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include:

  • David Miami for The Kraft Heinz Company’s ‘Heinz’
  • Ogilvy & Mather, Mexico City for Aeromexico
  • Twiter San Francisco for Twitter
  • ALMAPBBDO São Paulo for Man Latin America ‘Volkswagen Trucks’
  • SCHOLZ & FRIENDS Berlin for Der Tagesspiegel ‘Trump’
  • Proximity Madrid for Bijoux Indiscrets, ‘Orgasm Sound Library’
  • BBH Singapore for Nike ‘Unlimited Stadium’
  • Grey Colombia Bogotá for Tigo-Une ‘Payphone Bank’
  • Saatchi & Saatchi London for Deutsche Telekom ‘Magenta Unleashed’
  • ALMAPBBDO São Paulo for Mars Pet / Pedigree, ‘Dog Channel’
  • Leo Burnett Toronto for IKEA Canada, ‘IKEA: Cook This Page’
  • Ogilvy & Mather Mumbai for ITC Savlon’s ‘Savlon Healthy Hands Chalk Sticks’
  • Publicis London for Tourism Ireland’s ‘Door of Thrones’
  • Publicis Brasil São Paulo for Heineken ‘The Cliché’
  • 180LA Santa Monica for Boost Mobile’s ‘Boost Your Voice’
  • Marcel Sydney for Heineken Asia Pacific PTE. Ltd.
  • Ogilvy New York for Amnesty International’s ‘The Refugee Nation’
  • MediaCom London for Wrigley’s Skittles’ ‘Give the Rainbow’.

Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “With two Grand Prix’ awarded in the Outdoor Lions category for traditional and non-traditional campaigns, the diversity of this year’s winners’ reflects the infinite breadth of creative possibilities that out-of-home offers. For a world-class digital brand like Twitter to use the pure creative canvas of the oldest medium to connect with their audiences, both reinforces out-of-home’s relevance within the media mix, and its powerful relationship with mobile. This is a stunningly simple yet utterly compelling campaign which absolutely captures the magic of our medium.”
He added: “Congratulations to all of this year’s Outdoor Lions winners. Your creativity and innovation confirms that out of home is truly the most creative advertising medium.”
Outdoor Lions Jury President, Bruno Bertelli, Global Chief Creative Officer, Publicis WW, said:
“I understood the magic of outdoor advertising when I attended ad school. They really made us sweat over billboards and OOH activations. For good reason – it’s the ultimate stress test for creatives in the making. Ad schools still put a big emphasis on mastering the medium because it represents the synthesis of simplicity and the basics of creativity.”
In total, the jury awarded Gold Lions to 20 campaigns, six from the US, three each from Brazil and the UK, and one each from Australia, Canada, Colombia, Germany, India, Mexico, Singapore and Spain.
Via: Clear Channel

psLIVE UK Win Event Magazine Brand Experience Agency of the Year 2015

Last night at the Hammersmith Apollo in London, experiential agency psLIVE UK were crowned the ‘Brand Experience Agency of the Year 2015’ at Haymarket’s prestigious Event Magazine Awards.
The agency emerged as outright winner against a tough shortlist of 7 agencies which included  some of the best in the business; TRO, George P Johnson, The Circle Agency, Wasserman Experience, Brand Fuel and Momentum Worldwide. Unarguably a collection of superior experiential agencies!
This award category was judged entirely by a panel of client and brand-side professionals. Criteria included expert delivery in the field, demonstrable marketing results, financial performance, a clearly differentiated proposition and culture. A proven investment in people was also essential.  psLIVE  was also runner up in ‘Event Team of the Year’ category so all in all a very good night for an agency which is only in its fourth year of existence.
Michael Brown, psLIVE UK Managing Director, who received the award from Event Magazine editor Yasmin Arrigo and TV presenter Steve Jones, was clearly delighted with the result:
“To come this far in such a short space of time, in a very competitive market featuring some very mature agencies, all of whom have been doing outstanding work for a very long time, is a sheer delight and testament to the varied qualities of the pioneering team we have built here in the agency. Those qualities include a collaborative approach, agility, curiosity, resilience, commercial nous, a great sense of fun, and of course ambition.  Not knowing the meaning of the word ‘no’ also helps greatly here in psLIVE!’
About psLIVE
psLIVE create brand experiences that are rooted in the physical world and amplified throughout the digital space.  psLIVE aim to make the brand experience a meaningful and memorable one, augmenting the traditional media proposition, extending through owned and earned media. They create integrated, digitally-driven and measurable multi-market campaigns.
Posterscope is the world’s leading Out-of-Home communications agency and location expert.  It knows more about what people think, feel and do out of home.  Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions which make a meaningful difference to clients’ businesses by investing in its data, technology and people.
Posterscope’s billings are in excess of $3 billion and it has over 800 people in 50 offices located in 32 countries worldwide.