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Exterion Media Teams up with 'Parliament in the Making' for New Educational Campaign

Exterion Media today announces a partnership with the Houses of Parliament’s 2015 anniversary programme, Parliament in the Making, to commemorate the 750th anniversary of the Simon de Montfort parliament (20 January 1265) and the 800th anniversary of the sealing of Magna Carta (15 June 1215). To help celebrate these events a series of short videos will be broadcast on the Cross Track Projection (XTP) digital screens at London Underground stations every Wednesday throughout the Capital.
This collaboration reinforces Exterion Media’s commitment to engaging consumers through interesting and relevant content schedules; and supports its ongoing partnership strategy.
The content has been created by Parliament with Cognitive Media and will present short hand-drawn animations. The videos aim to bring important moments from the history of Parliament and UK democracy to life through key characters and interesting facts. The first episode will be broadcast on 21st January with new content being unveiled at London Underground stations every Wednesday for 12 weeks.
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Posterscope Rolls Out Innovative Data-Driven Outdoor Ad Campaign for MINI Hatch

As part of its ‘New and Original’ out-of-home (OOH) advertising campaign, MINI Hatch is leveraging revolutionary outdoor audience insights to track and strategically reach its target customers at the most optimal times of their daily commute.
Posterscope used Route to identify environments where MINI Hatch’s audiences are most likely to visit and, in partnership with Vizeum, iris and LIVEPOSTER, has incorporated this data into planning an industry-first, immersive three-tiered outdoor campaign covering a Wonderwall, a full cross-track domination, at London’s Liverpool Street Station, traditional posters and digital OOH elements.
The campaign kicks off across a Wonderwall at Liverpool Street Station, which displays interchanging outdoor creative to highlight the ‘New and Original’ components of the car, and cross-track projections (XTPs) using LIVEPOSTER technology. The innovative capabilities of the LIVEPOSTER platform will bring to life the new ConnectedDrive in-car internet system feature of the MINI Hatch, by announcing live tweets and Facebook updates throughout the day. This campaign celebrates the first time LIVEPOSTER has been used within a Wonderwall.
As part of the wider strategy, the activity will also run across stand alone iconic UK landmark OOH sites including London’s Old Street and Wandsworth Roundabouts, Trafford Arch in Manchester and the M5 Tower in Birmingham and the Glasgow Tower. Digital media communications will then be used to demonstrate the distinct product features of the new MINI Hatch across high frequency, small format digital OOH sites.
Francesca Blair, Client Manager, Posterscope, said: “By devising a three-pronged approach, we are able to reach audiences where they are in the most innovative and striking ways possible. By using unrivalled industry insight, we can generate mass awareness and emotional appeal of the MINI Hatch’s ‘New and Original’ messages, which when distributed across a Wonderwall, will deliver a truly immersive experience. This highly targeted data-driven campaign allows us to deliver efficiencies and true business value for the client.”
Richard Morris, Managing Director, Vizeum said: “We wanted MINI to be celebrated not just for its iconic status in British society, but for how it encapsulates technological advancements in driving. Liverpool Street Station’s Wonderwall represents the ideal, immersive space to bring the benefits and distinctiveness of MINI to life.”