Take a photo with Croods characters

Belgium:  To promote Fox’s film release The Croods, Posterscope created an interactive bus shelter on Antwerp’s Koningin Astridplein.  The site, which formed part of a national campaign, was equipped with a camera and a screen enabling people to choose a specific background featuring some of The Croods main characters and get a photo of them with the character which could then be shared on Facebook. The 20 best pictures each day were broadcast on the city’s main station digital screens network.  In total 5,046 photos were taken during the 1 week campaign period of which 1,760 were uploaded to Facebook.