TfL and Clear Channel Team Up to Trial Interactive London Bus Stop

Transport for London (TfL) has partnered with media and advertising company Clear Channel UK to trial a real-time mapping tool at a Regent Street bus stop.
The new mapping tool – the first of its kind to operate in a UK bus shelter – was developed and funded by Clear Channel to coincide with the Year of the Bus – a celebration of both the heritage of London buses and a look ahead to their future.
Positioned on one of London’s busiest shopping streets at Piccadilly Circus’s bus stop ‘G’, the state-of-the-art digital screen incorporates TfL’s data feed of live departure information to allow passengers to track their bus in real time. Alongside live bus arrival information, the interactive panel offers wider transport network updates from the London Underground and real-time availability of nearby Barclays Cycle Hire bikes and docking points.
The panel also offers local area information including maps and walking routes to tourist attractions, theatres and shops. Over the next two months, customer interaction with the panel will be monitored, by Clear Channel UK, and analysed to enhance the service.
With seventy per cent of Londoners now owning a Smartphone and eighty seven per cent using the internet for maps and directions, there is an increased demand from customers to be able to access the information they need to travel around the capital through digital and social media.
Via: Clear Channel