Top London Shopping Street Installs Beacons in 100 stores

One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a mobile app developed by landowner The Crown Estate.
Participating retailers include Hackett, Karl Lagerfeld, Sebago,Anthropologie, Armani Exchange, Brasserie Zedel and COS.
The Regent Street app listens for beacons placed in each store so that, as shoppers walk past, they receive alerts ranging from information about new products, to upcoming events, to exclusive offers only available to those shopping on the street that day.
The app builds a profile for each shopper so the content they receive is tailored to their preferences. But The Crown Estate insists its app allows customers to choose the brands they wish to connect to and does not track their data.
The introduction of the new Regent Street app and BLE beacons forms part of The Crown Estate’s £1bn Regent Street regeneration programme. The app was developed by digital marketing firmAutograph.
Via: NFC World