Tribeca Film Festival Challenges You With a Karaoke Machine for Acting

Do you enjoy faking orgasms in public places, or telling friends you see dead people? If so, New York City’s Tribeca Film Festival has the ad campaign for you!

Created by J. Walter Thompson, the push celebrates the event’s 15th anniversary with a mix of experiential, digital and traditional components.

The feature presentation is a machine called the ReActor. Combining voice and facial recognition technology with motion sensors, the unit records people acting out scenes from famous movies, and sends participants YouTube links of their best performances to share with friends.

The machine is also a critic, awarding high-scoring amateur thespians tickets to the festival, which runs from April 13-24.

“Aside from being good, plain fun, the ReActor is a living representation of the kinds of things you will see at the festival,” Bari Komitee, Tribeca’s vice president of marketing, tells AdFreak. “Tribeca has been at the forefront of interactive storytelling—from immersive experiences to virtual reality—for a number of years. We wanted to get the community excited about what they can be a part of during the festival, and the ReActor sets the stage for that.”

Starting next week, the ReActor will travel around New York City, visiting various festival theaters and local attractions. Mostly, however, it will pass judgement on folks’ acting chops at the Tribeca Film Festival hub, located in Spring Studios at 50 Varick St. in Manhattan.

Video below:

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Via: Ad Week