Undress This 'Dating Naked' Billboard on Hollywood's Busiest Corner

When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more.
The network is following up this week’s jumping-naked-in-slow-motion ad with another opportunity to see naked people in all their (slightly obscured) glory. On Friday, the network will unveil an interactive Dating Naked billboard at the bustling corner of Hollywood Boulevard and Highland Avenue in Los Angeles.
The sign will initially feature a fully-clothed image of this season’s two suitors, Chris Aldrich and Kerri Cipriani. But throughout the day, brand ambassadors will encourage passerby to “strip” down the poster, peeling away a series of tabs to reveal a naked image of the duo underneath. They’ll also be encouraged to take photos of the billboard as the day goes on and post them on social media.
Each tab will also include the chance to win naked-themed prizes, including health, beauty and body products, as well as a getaway to Terra Cotta Inn, the clothing-optional Palms Springs, Calif., resort.
“Over the course of a day, you can peel off tabs and reveal them in their truest self,” said Caralene Robinson, evp, marketing, VH1. Once the ad has been fully “stripped,” it will reveal a new photo in which “Chris and Kerri will be nude, and you’ll have little color blocks on their bits.” VH1 expects it will take a day to peel off all the layers. The billboard will then remain “uncovered” for two weeks.
Source: Adweek