UPC WiFi Spots

UPC introduced 500,000 free WiFi spots in the Netherlands.
A famous Dutch celebrity, Johny de Mol, supported the campaign TV commercial. In front of the UPC stores passersby were invited to sit on the couch (the same couch from the UPC television commercial) and have a photo with a digital Johny. Participants could then win the couch and were immediately registered for the UPC WiFi spots.