Vans Celebrates 50 years with OOH Domination

Late last year Vizeum were briefed on their SS16 campaign which was centred around their the 50th Anniversary of VANS. The role of OOH was essentially to deliver unmissable impact within London & Manchester whilst also achieving  a high level of citywide coverage. As we had a relatively limited budget it was key for us to be efficient & tactile with media choices.
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Vizeum’s response to the brief was to take over culture hubs & landmarks alongside a wider coverage piece. To activate this we delivered impact by fully dominating Old Street Station & completely wrapping the iconic New Bus for London. To drive cover we dominated nearly all the digital screens within Manchester city centre & booked new bus for London Supersides.
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One of key learnings from our work on the AW15 campaign was that if we were to looking to plan non-conventional formats we needed to involve the creative agency in the early stages of planning. By ensuring this was implemented this time around the campaign was executed spectacularly leaving the client absolutely thrilled to the point where we even got a shout out from the VANS Vice-President himself.
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