Very.co.uk hijacks the high street with digital 'window shop'

Online fashion retailer, Very.co.uk, has launched a digital ‘window shop’ for the Christmas party season using an empty shop window in Liverpool’s shopping and leisure complex, Liverpool One.
The ‘window shop’ incorporates both NFC and QR code functionality which allows passers-by with smartphones or tablets to be able to scan and shop the collections on the Very.co.uk website.  Purchases ordered before 9pm can also be delivered for free the following day.
The windows will feature three of Very.co.uk’s key festive trends,  Glitz and Glam’, ‘Rock Chic’, and ‘Snow Princess’, which have been specially created to appeal to the tastes of Liverpool’s shoppers, based on their typical browsing and purchasing habits with the etailer.
The campaign, in place until 6th of January 2013, was planned and bought by Posterscope and Carat.