Wilkinson Sword 'Beards for Bouquets'

Wilkinson Sword deployed a ‘Beards for Bouquets’ experiential campaign at King’s Cross Station this Valentine’s Day.
‘Making Valentine’s Day Smooth Since 1898’, Wilkinson Sword offered commuters a free shave in return for a bunch of roses – with the size of the beard determining the size of the bouquet!
Wilkinson Sword also offered all participating men a personalised Hydro 5 razor.
Via: JCDecaux