Zealios Creates Sunlight-Activated Digital Coupon to Promote Sunscreen

Sunscreen company Zealios Skin Care has teamed with TBWA Toronto to create a sunlight-activated digital coupon.
The coupon, delivered via an app for Android phones using the Firefox browser, uses an ambient light sensor that is included in most handsets, but rarely utilised by third-party developers. The app detects the intensity of sunlight on the phone and, when it reaches a certain level, activates a coupon offering users 50 per cent off Zealios’ Sun Barrier sunscreen.
Via: Mobile Marketing Magazine