A week in my Life: Gill Huber, Chief Client Officer, Posterscope UK
Here, the London Chief Client Officer, Gill Huber, shares what a week in her working life is all about.
I start Mondays the hard way with a 6.30am PT session doing all the core work I have neglected for many years. Then into the office by 8am. I like to get in a bit earlier to get ahead of things before the week kicks off. I am very lucky to be able to do this as my husband is a stay at home father and does the school drop off.
Today we have our final meeting with Clear Channel and JCDecaux to talk about our landmark research The Moments of Truth which we are launching tomorrow. The project has been a year in the making, and the first time OOH businesses have collaborated. The results are fantastic and show that the use of contextually relevant messaging delivers an average 17% uplift campaign effectiveness.
The launch is looking good with a full house of attendees from brands, media agencies and media owners. On stage to talk about this work are Shazia Ginai CEO of Neuro Insight, Richard Shotton author of the Choice Factory and Julia Sparrow, Mondelez Area Media Manager – Northern Europe
After I head to a customer to talk about a pitch they are working on, it is an exciting brief and really lends itself to OOH, so we are really looking forward to being involved.
Finally, I meet up with Steve Parker from MediaLab, always good to catch up with him and now he is back from Dubai it’s much easier.