Posterscope, has won the global Cabify account and will develop its Out of Home communication strategy in some of the markets in which the brand is present such as Spain, Portugal, Mexico, Brazil , Argentina, Chile, Colombia, Peru, Ecuador, Panama and the Dominican Republic.
Both companies share their passion for transforming cities; Cabify to connect people to the rhythm of their city and Posterscope for connecting brands with audiences in an innovative way in cities. This, along with their strategic ability to create, plan and activate Out of Home audiences, is what has led Cabify to choose Posterscope, which will become their business partner to tackle the challenges they have in these markets with such idiosyncrasies. different
The campaign that will open this relationship is the integration of Easy, a leader in Latin America within the Cabify platform. The work of the agency will be, in this case, to make known that people can connect following the rhythm of the city under the philosophy that the future of cities is built together.
According to Andy Arévalo, Head Global Planning at Cabify: “Since the Pitch, Posterscope have demonstrated what we are looking for in a strategic partner: a team that constantly challenges us, thus encouraging us to continue with our mission to improve life in our cities. The unique planning and reporting model, as well as all its expertise in Location Marketing, will give us an indispensable qualitative leap.
Carlos Vildevall, CEO of Posterscope Iberia, states: “We are very excited to be able to collaborate on such an inspiring and transformative project as Cabify. We share the passion for innovation, commitment to a job well done and respect for people. We trust that our experience in Location Intelligence and mobility will contribute to Cabify’s commitment to offer a future of new possibilities to cities and their people. ”