Jim Liu

CEO, Posterscope China

With over 30 years of experience in advertising and communications in China, Jim Liu is one of the industry’s most senior leaders. He is recognized and respected for his passion in driving successful and lasting change in OOH.

Jim is a strong believer in new technology’s role in evolving media. In 2008, he led Kinetic China to become a market leader by integrating the OOH resource pool of suppliers to one-up the competition. In the years since, Jim employed the latest digital outdoor and human-computer interaction technologies to revolutionize the customer experience and established the China Outdoor Communication Exhibition business. Because of the industry influence he has built up over his rich career, Jim is frequently invited to speak at global OOH conferences and industry events as a leading representative and bridge to the China market.

After founding a successful media consulting business, Jim joined dentsu in July 2020 as CEO for Posterscope China, as well as Head of Mobile Integration for the Media line of business. Jim will leverage the full breadth of his capabilities and lead the company into a new era of media transformation and seamless OOH + mobile integration.