DOOH for those who want more from Coca-Cola …..
#mycocacola project was created for everybody to find something special and personal in Coca-Cola – whether it be their own name, a friend’s name or an amusing greeting.
For those who didn’t find the message they were looking for we created an interactive DOOH campaign whereby consumers could share their own message with Coca-Cola on the biggest interactive video screens in the country.
All they had to do was write their message on the promoters tablet.
Messages were shared on the screens but also on social media. The response to the campaign was impressive with people boasting and telling their friends about it and encouraging them to get involved.
This DOOH project was part of a bigger #mycocacola integrated campaign which generated more than more 500’000 contacts.
Take a look …..