National digital campaign calls for heat with a Sheltersuit
On December 12th, Posterscope Netherlands, part of Dentsu Aegis Network, together with Ngage Media, CS Digital Media and Isobar Netherlands launched a nationwide Digital Out of Home campaign “Help victims survive the freezing cold”. The campaign calls on the Netherlands to give warmth by donating for a Sheltersuit: a windproof and waterproof jacket with a zip-up sleeping bag. The Sheltersuit must offer homeless victims of war at the borders of Europe a dry place to survive outside during the winter months.
Cooperation Out of Home branch
The Digital Out of Home campaign was delivered by Posterscope, Isobar, both part of Dentsu Aegis Network, Ngage Media and CS Digital Media. In consultation with Posterscope, Ngage Media and CS Digital Media have provided advertising space within their network free of charge during the winter months. It is a national campaign with 149 areas worth €206,448 and a reach of more than 35 million passers-by. The digital advertisement was made by Isobar and will broadcast nationwide in December, January and February on digital screens in the city center, train and metro stations of 10 major cities in the Netherlands.
Human rights organizations have set the alarm bells ringing: the situation is ‘unsustainable’ and ‘human worthless’. Thousands of victims, in a hopeless situation, enter the winter without shelter and that costs human lives.
The aim of the campaign is to make the Netherlands aware of the inhuman situation in our own backyard. The Sheltersuit message calls on people to donate during the winter months via www.geefwarmte.nl. The website directs to payment method Tikkie, which makes donating is easy. The proceeds are entirely beneficial for the making and distribution of Sheltersuits.
Sheltersuit is an initiative of fashion designer Bas Timmer. He makes usage of waste and residual material for winter coats and sleeping bags that protects the wearer from cold, rain and wind. The Sheltersuit is a water and windproof jacket that can be transformed into a sleeping bag. The sleeping bag is simply zipped to the jacket and provides complete protection against the elements. During the day the sleeping bag can be stored in a special backpack. The suits are given away for free to homeless people and refugees.
Thijs Verheugen, initiator Sheltersuit campaign, Marketing Director Posterscope:
“It is great that the Out of Home branch, just like in 2016, joins forces for people who have to survive outside without shelter during the winter months. Last time we asked attention for homeless people in the Netherlands and this time we again support the homeless but also the refugees children and adults in Europe. With this Out of Home initiative we continue to support people “out of home”.
Zarin van Ophem, team leader CS Digital Media:
“Every person has the right to have a human existence. In this case, we are happy to use our digital Out of Home networks to contribute to this cause. As a sustainable company, we also welcome the initiative which create residual materials into products that others are in need off. We expect that all efforts that we and our colleagues are giving to this initiative will lead into a successful action. ”
Sheltersuit: Bas Timmer, Frederique Fabels, Youp Meek;
DOOH: Posterscope, Ngage Media, CS Digital Media;
Initiator: Thijs Verheugen – Posterscope (part of Dentsu Aegis Network);
Project: Ingrid Wentink, Elise Thijm;
Creation: Joseph Boateng, Jeremy Proost, Pasqualis Jansen – Isobar (part of Dentsu Aegis Netwo