The stunt featured one special interactive 48-sheet featuring the words ‘Forgetful’ made out of Valentine’s Day cards which anyone could peel off and take away to give to their Valentine. Two of the panels provided sequential messaging, directing people to the special build panel.
The reminds passers-by that Snickers is on hand to help the hungry and forgetful on Valentine’s Day. On the days following, 15th February and 16th February, more cards were available on the poster, reading ‘Sorry I forgot. On the plus side, booking a restaurant should be easier. Happy Belated Valentine’s’.
What would we do without Snickers?