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Posterscope China use infrared sensors and touch screen technology to entice consumers to interact and exercise

Posterscope China helped adidas develop a campaign that tied into the hot summer days in the city. Infra red sensors and touch screen technology were used to create Climacool bus shelters which when activated enabled consumers to interact with adidas spokesperson Peng Yu Yan.

Shshelters in Shanghai iapm Square, Lion Plaza, Raffles and Nanjing West Road, people participate in the interactive presentation of this outdoor show: when people open the door, the device receives the induction signal and triggers and opens the screen , then adidas spokesperson Peng Yu Yan appears with a “call to exercise message”. The picture is very realistic attracting pedestrians attention to stop and watch.
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Posterscope China scoop Outstanding Contribution Award at the Beijing Advertising Association Awards.

This was the 100 th year anniversary of the development of the advertising industry association in Beijing and Posterscope were recognised for their professional conduct and significant contribution to the OOH industry over the past +30 years.
Upon announcing the award, the judges referred to many milestones in the businesses history and recognised their commitment to data, technology, planning and creativity as well as their professional approach to business and the industry in general.
Numerous campaigns were cited as examples of Posterscope’s ability to push the boundaries.
This included their 2004 work for Adidas which was the first interactive campaign in the city, their integrated and complex work for the Torch relay campaign at the 2008 Olympics and their 2014 3D projection work for BMW which won a number of awards that year including Campaign’s Digital Media Award and the Individual.
Congratulations to the team!
 

Posterscope Turkey scoop 5 awards at OOH A Awards 2017

Posterscope Turkey recently picked up 5 awards alongside Carat at the A Awards which is coordinated by ARVAK (Foundation of Outdoor Advertisers).

They won for two campaings:-
AdidasBest OOH Advertising Award (Best Award), Best Fashion/Textile Sector Award and “Best Special Project Award” for their flasgship store opening campaign in the Nişantaşı district of İstanbul. Take a look at the official campaign video.
Mastercard: Best Finance/Insurance Sector Award, Special Project Certificate of Achievement for their “Happy Mondays” Transit project at Kocaeli, Mersin, Muğla. Take a look at the official campaign video…

In the photograph (1) from left to right the award winners are:-
Murat Taşçıoğlu (from our client Mastercard)
Neslihan Kohen Avdan (from our client Adidas),
Sercan Almalı (Account Manager at Carat Turkey)
Mehmet Yılmaz (Account Director at Carat Turkey)
İlkay Doyum (Client Services Manager of Posterscope Turkey)
Ayhan Tezcan (President of ARVAK)
Cem Dandul (Account Supervisor of Posterscope Turkey)
Çetin Demirtaş (Managing Director of Posterscope Turkey).
 

Posterscope China win 5 awards at the IAI 2017 Festival

Recently, the International Advertising Awards in China were held at The China Media University and Posterscope China won big by scooping 5 Prizes including “The best Media Agency of the year”.

These awards affirm their data, planning, creativity and technology credentials.
Other awards were won for Adidas, Sprite, McDonalds and Nippon.
 
 
 

adidas – #ACE16 Green Light

adidas’ eye-caching “Boss Everyone” Campaign is continued in out-of-home and there’s no better place to stage adidas new football shoe than urban soccer fields.
Selected hot spots in urban environment illuminated with atmospheric bright-green lights, creating the look of the “Boss Everyone” campaign. With large format projections, the soccer field became interactive playgrounds for the Adidas football community. The projections reacted to balls, bouncing against the wall. An immersive, interactive brand experience that also went viral on social web.
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Adidas Unveils Future House Pop-up

Adidas Originals celebrated the launch of its Future House space in London’s Shoreditch, with a live music gig within the building last Thursday night (17 March).
Joey Bada$$, Annie Mac, Wretch32 & Avelino and Snakehips delivered live performances on the night, meanwhile Manny Norte, Monki and Lily Mercer entertained the crowd with live DJ sets.
The space will host live music acts and workshops throughout its six-day tenure, during both the day and night.
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Each day will welcome a new new theme. The 18th March saw  the ‘under the rader’ concept come to the fore, the 19th March focused on the idea that ‘past empowers future’, attendees were invited to ‘follow their own path’ on Sunday 20th March, and the final two days will address the theme of ‘your future is not mine.’
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Described as the next phase of NMD London, Future House aims to inspire attendees, celebrate emerging creative talent and encourage people to champion their own individuality.
Adidas recently landed its The X training space, created by agency PsLIVE within London’s Victoria Park. The x-shaped structure hosted fitness classes, Q&A sessions and smoothie making workshops.
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Via: Event Magazine 

Adidas' The X training Experience in London

Adidas has opened a pop-up workout space in Victoria Park in East London called the X.

The X-shaped tent stands in the centre of the East London park and is open for 10 days from 18 February, offering different kinds of training to women of all fitness and abiility levels.

Adidas will also be offering runs, fitness classes, Q&A sessions with brand experts, nutrition advice and supper clubs. Victoria Park’s running track will also be lit up for late-night events.

The idea is to push Adidas’ new running shoe for women, the PureBoost X, and bolster the brand’s standing with female athletics. The brand recently hired the former chief executive of Lululemon, Chrstine Day, as an adviser to its womenswear division.

It’s also championing female athletes in its latest campaign, ‘I’m here to create’.

To find out more about whats going on click here.

Planned by psLIVE and Carat.

Via: Marketing Magazine

Adidas's lighting spectacular on IMAX

Adidas takes the spotlight on London’s IMAX with an incredible out of home after dark light show designed to mark the launch of its X15 football boot.
Created in house by Adidas with media planning through Carat and Posterscope, the campaign runs exclusively for two weeks on the IMAX, Two Towers West and East and East Face @Westfield London in the run up to the 2015/16 football season which kicks off on August 8th.
Ocean agency sales director Danielle Finch said: “Adidas’s customisation of the IMAX involved the installation of LED ribbon around key parts of the new boot and the “Control Everything” and “Cause Chaos” straplines which are animated to bring these contrasting themes to life.”
 
httpss://vimeo.com/133127715
 

Posterscope Philippines and TBWA shows off first anamorphic ad in PH for Adidas

Posterscope Philippines and TBWA/SMP have created a mind-blowing outdoor ad for adidas Philippines using anamorphic visual optical illusions.
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Colourful silhouettes of the Adidas Superstar were laid out on uneven terrain like stairs and walkways. The shoe is practically invisible until you look at it from a certain angle, marked by the “Superstar spot” not far from the installation, and then the images magically align to form the ad.
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Posterscope Phillipines claims this is the first anamorphic advertising display in the Philippines due to the difficulties in executing such a creative treatment.
Via: adobomagazine

Adidas launches Supercolor with Hackney light show

Sportswear brand Adidas Originals celebrated the launch of its new Superstar Supercolor range with an interactive light show over London’s Hackney Reservoir last week (1 April).

More than 60 interactive lights lined the venue, which were controlled by guests through Twitter. Participants could choose from five colours selected from the 50-strong Supercolor collection and tweet their choice, along with the hashtag #supercolor.

Clothes also appeared floating above the water along with a ‘smoking gun’ trefoil, in a nod to the campaign film starring Pharrell Williams. The singer appeared on a screen to thank guests for coming just before 9pm, before the Supercolor Live synchronised laser and music experience began.

Dance music act Koreless performed live as a lightshow designed by Marshmallow Lazer Feast took place.

Other highlights inside the main venue included Supercolor Wheel, a doodle-board made from all 50 trainer shades, and the Sneaker Tree, where the new product line appeared to grow organically from a tree’s branches.

Adidas worked with psLIVE UK to create the experience, along with Carat and John Doe Communications.