Subject to successful completion, the transaction would add some of the UK’s busiest airports, including London Gatwick and Manchester, to Primesight’s portfolio of Out of Home advertising sites.
The massive screen spans 12 metres and integrates state of the art, digital copy with all important flight information to maximise consumer engagement.
Sarah Parkes, MD of Eye Airports said: “This product offers an unparalleled platform for advertisers to inspire and strongly engage with audiences at London Stansted Airport. It is one of the most advanced LED screens which, together with its size, brings optimum value to any advertising copy.”
With a second screen touching down soon, this marks the latest in Eye Airports’ recently announced £8m “Redefining Airports” investment spanning London Gatwick, Manchester, Stansted, Bristol and Newcastle Airports and offering fascinating new digital opportunities for advertisers.
This project is the largest investment in UK Airport advertising this decade and a massive step in the evolution of Airport media. It provides maximum visibility right at the heart of the unique UK Airport retail environment where, most importantly, ‘purchase prompts’ can immediately be acted on.
Pivotal to the Eye Airports network, London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year. The Airport is undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment programme.
Eye Airports, the UK’s airport advertising experts, have announced major plans for their ambitious #RedefiningAirports Project, marking an unprecedented £8m investment in advertising media and technology across the Eye Airports network. This is the largest investment in advertising in UK Airports this decade and an opportunity to reach the biggest domestic Airport audience.
Billed as “a massive step in the evolution of Airport media”, the project is about huge investment in the latest high-spec media formats and advertiser opportunities to dominate the Airport environment. This is about capitalising on the significant multi-billion pound investment in UK Airports and in response to the rapid audience growth and the way consumers interact in airports, which has changed with the commercial landscape.
This will be seen across both Gatwick North and South terminals, offering new advertising and retail opportunities throughout the passenger journey. The pinnacle of these include digitized welcome screens, large digital screens in the terminals and a major refresh of screens with better, strategic placement of advertising sites in the open, inviting retail space. This includes new large format, high definition screens which, at 4mm, are the most advanced LED screens in their field and the optimum in the Airport Advertising industry. These were designed as part of the redevelopment of the airports.
The investment not only spans Gatwick and Stansted Airports but also Eye Airports’ national footprint at Manchester, Newcastle, East Midlands, Bristol and Southampton Airports. This will provide more opportunities to reach the UK’s largest domestic airport audience with cutting edge solutions that will also include mobile functionality, beacons and other new technology broadening the scope for advertising.
From December, advertisers and agencies will have new and unique opportunities to take strategic ownership of key spaces and fully integrate within both Gatwick and Stansted Airports.
With Eye Airports serving predominantly UK residents leaving the country or returning home, the Airport environment offers brands the chance to reach a large and valuable demographic whilst enhancing the passenger experience.
Ged Weston, Sales Director at Eye Airports, said:
“This is a bold and confident step forward for the Airport industry. The whole Airport experience has fundamentally improved, and therefore we are changing our offering to reflect this… I cannot wait to see the reaction of our clients and the media industry.”
Sarah Parkes, Managing Director at Eye Airports, added:
“Mobile and social media are also a massive part of the new Airport experience, as these are the most ‘checked into’ locations on Facebook. Smart phones are the essential travel companion for passengers, so joining up the dots between mobile, data and OOH now offers a fantastic opportunity for our clients to engage with the Airport audience. Our challenge is how we help and advise our advertisers to now take advantage of this unique opportunity.”
For more information, visit eyeairports.com
These high profile appointments are part of the overall growth of the sales team that will provide two fully integrated agency teams with responsibility for Eye Airport’s entire portfolio including Experiential and Sponsorship opportunities. Having two agency teams will provide more bandwidth so each team can focus on their own set of agencies, providing better coverage and forging stronger agency and client relationships.Weston joins Eye Airports having spent the last two years at Clear Channel where he was Agency Director; prior to that he was National Sales Director at JCDecaux.
Newly appointed Sales Director at Eye Airports, Weston says:
“This is a great time to be joining Eye Airports as they have seen significant growth over the last 12 months. I am looking forward to bringing to life the airport audience and enhancing how brands can take advantage of this growing medium.”
Cohen joins Eye Airports from JCDecaux UK, where he was Head of Rail. Cohen will work alongside fellow Head of Agency Sales, Beau Dallon, and will be responsible for driving the sales performance of client and agency teams. Both will report to Weston.
The largest airport advertising company in the United Kingdom, Eye Airports, has selected BroadSign International, LLC’s cloud-based digital signage software platform to power its network of screens across 28 airports in the UK. The initiative follows the merger announcement of Eye Corp UK and Airport Partners in December 2013.
The initial conversion of 200 Eye Airports screens to BroadSign software took place in 13 airports this March and will continue with further rollout. The network is present in major national hubs such as London Gatwick, Manchester Airport and London Stansted. It consists of 46″, 55″ and 70″ LCD screens and video walls along with large format LEDs, and reaches over 100 million passengers annually.
Via: Yahoo Finance